NEW AFFORDABLE K-BEAUTY DRUGSTORE BRAND
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Date: 2019-09-09
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Comments and reviews: 9
Cassandra Larson
I get where people are coming from, that because it is a Korean inspired brand it should focus on Korean trends, and only Korean trends. But, I also feel that this is unjustly excluding people of color, and here's why. Skin tone is not something that people decide, it is not as though we can choose our skin. Therefore to have different options based off a skin color, and only based off a skin color (as makeup tends to be, is discrimination. I understand that Korean trends are extremely light skin and barely any color, however, we are not in Korea. And these makeup brands are sold in the states. And I would say it doesn't seem fair for CVS to sell a brand exclusively for white people. Separation in makeup based off skin is not good. For anyone. Anyone should be able to go into a store and find a match for their shade. Burt's Bees is struggling with this. K Beauty. Pacifica and Pixi. All of these are real brands that decide to carry little to any products, and all of these products must be catered to light skin tones. If nothing else, this is a trend. And it needs to stop. It is not just with normal makeup either, stage makeup is even harder. I recall the only two girls of color in theater having to wait an extra month and a half to get their makeup. So, I think that K beauty should set a good example and try to at least based off skin include people of color. All we ask is that brands at least try.
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I get where people are coming from, that because it is a Korean inspired brand it should focus on Korean trends, and only Korean trends. But, I also feel that this is unjustly excluding people of color, and here's why. Skin tone is not something that people decide, it is not as though we can choose our skin. Therefore to have different options based off a skin color, and only based off a skin color (as makeup tends to be, is discrimination. I understand that Korean trends are extremely light skin and barely any color, however, we are not in Korea. And these makeup brands are sold in the states. And I would say it doesn't seem fair for CVS to sell a brand exclusively for white people. Separation in makeup based off skin is not good. For anyone. Anyone should be able to go into a store and find a match for their shade. Burt's Bees is struggling with this. K Beauty. Pacifica and Pixi. All of these are real brands that decide to carry little to any products, and all of these products must be catered to light skin tones. If nothing else, this is a trend. And it needs to stop. It is not just with normal makeup either, stage makeup is even harder. I recall the only two girls of color in theater having to wait an extra month and a half to get their makeup. So, I think that K beauty should set a good example and try to at least based off skin include people of color. All we ask is that brands at least try.
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ED Barnes
It is inspired by Kbeauty, and when you ask is it wrong to enjoy Kbeauty because it doesnt have a wide enough shade range. Now, Ill be honest Ive never found my shade range till I tried Kbeauty and those brands are so far the only ones who have had my winter and summer skin shade. I tried Joah, and my shade range is in there. So in my mind KISS has made a comparable American Kbeauty product. And I think since KISS is just dipping their toes into makeup, since Ive only seen nails before, and I think this is okay. My pet peeve is when you have a large, well-established company who ignores a potential market of people who they can create shades for. That pisses me off because I think I just have strange undertones and I dont expect anyone to be able to get my exact shade, however those companies can easily hire a few women who know what they are talking about with their own shade ranges and get something decent onto the market. And when they ignore this is when I have to question, why?
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It is inspired by Kbeauty, and when you ask is it wrong to enjoy Kbeauty because it doesnt have a wide enough shade range. Now, Ill be honest Ive never found my shade range till I tried Kbeauty and those brands are so far the only ones who have had my winter and summer skin shade. I tried Joah, and my shade range is in there. So in my mind KISS has made a comparable American Kbeauty product. And I think since KISS is just dipping their toes into makeup, since Ive only seen nails before, and I think this is okay. My pet peeve is when you have a large, well-established company who ignores a potential market of people who they can create shades for. That pisses me off because I think I just have strange undertones and I dont expect anyone to be able to get my exact shade, however those companies can easily hire a few women who know what they are talking about with their own shade ranges and get something decent onto the market. And when they ignore this is when I have to question, why?
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PyroPandaZ
I see the concern about the lack of shade range in Korean makeup but at the same time. there's a small population of dark skinned residents in Korea. In America there's no excuse because there's a variety of people living here so if you're an american brand and you don't have shade range then the question needs to be asked. But even in Korea, there aren't a lot of even tan skinned koreans. Koreans tend to stay away from the sun & put on a lot of SPF so they try to stay fair. And to demand for a darker shade range if the companies to come to america is basically asking american companies to have foundation shade range that actually caters to asian skin tone (yellow undertone) which would be great because sometimes we gotta mix 2 shades of foundation to get the right foundation shade.
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I see the concern about the lack of shade range in Korean makeup but at the same time. there's a small population of dark skinned residents in Korea. In America there's no excuse because there's a variety of people living here so if you're an american brand and you don't have shade range then the question needs to be asked. But even in Korea, there aren't a lot of even tan skinned koreans. Koreans tend to stay away from the sun & put on a lot of SPF so they try to stay fair. And to demand for a darker shade range if the companies to come to america is basically asking american companies to have foundation shade range that actually caters to asian skin tone (yellow undertone) which would be great because sometimes we gotta mix 2 shades of foundation to get the right foundation shade.
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Alyssa Stachowiak
So Im suuuuper pale. Like super light. Fair, porcelain. Almost always too dark. Recently Im leaning more towards asian makeup due to the fact that they actually cater to the lighter shades. A lot of brands also lack very light shades as well as very deep ones. Its like if youre not ivory, beige or mocha. oh well. But the joah dark circle corrector (porcelain) and full cover concealer work perfect for me and ive finally found an amazing product at an affordable price that suits me well. Its not too yellow, or pink. Its not exactly neutral but its just extremely natural looking and Im so happy i tried them out. So if youre super fair, like me, try out the Joah concealers.
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So Im suuuuper pale. Like super light. Fair, porcelain. Almost always too dark. Recently Im leaning more towards asian makeup due to the fact that they actually cater to the lighter shades. A lot of brands also lack very light shades as well as very deep ones. Its like if youre not ivory, beige or mocha. oh well. But the joah dark circle corrector (porcelain) and full cover concealer work perfect for me and ive finally found an amazing product at an affordable price that suits me well. Its not too yellow, or pink. Its not exactly neutral but its just extremely natural looking and Im so happy i tried them out. So if youre super fair, like me, try out the Joah concealers.
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rachel buckley
So everyone always always talks about makeup brands that have foundation ranges that always seem to cater to one shade range or another what about the brands that are stricly for one range like black radiance at walmart. No one went for them when they came out because it would seem politcley incorrect. But the beauty community went hard and im saying hard for tarte when their shape tape foundation came out. Im just saying if the beauty community is gonna be picky about stuff like that we need to be consistent with it. Instead of picking on the bigger brands that should know better about issues like that.
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So everyone always always talks about makeup brands that have foundation ranges that always seem to cater to one shade range or another what about the brands that are stricly for one range like black radiance at walmart. No one went for them when they came out because it would seem politcley incorrect. But the beauty community went hard and im saying hard for tarte when their shape tape foundation came out. Im just saying if the beauty community is gonna be picky about stuff like that we need to be consistent with it. Instead of picking on the bigger brands that should know better about issues like that.
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nikiichan
I went to school in South Korea and I remember being bothered by the fact that I could never find makeup in my shades. I wanted to learn how to do makeup stuff like everyone else. However, I did love the brand etude house because their packaging was cute and their eye + lip stuff was great to use. Some people I met suggested using skin bleaching moisturizers and that was just insulting. Now being in North America I understand that companies just have to cater to the population they have I guess but I mean I am a NARS tiramisu thats not even that dark. Less business for them companies anyway not my loss.
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I went to school in South Korea and I remember being bothered by the fact that I could never find makeup in my shades. I wanted to learn how to do makeup stuff like everyone else. However, I did love the brand etude house because their packaging was cute and their eye + lip stuff was great to use. Some people I met suggested using skin bleaching moisturizers and that was just insulting. Now being in North America I understand that companies just have to cater to the population they have I guess but I mean I am a NARS tiramisu thats not even that dark. Less business for them companies anyway not my loss.
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paradiseana1 ana
I really don't believe deep inside that's it's a preference of skin tone in Korea for creating limited shade tone, but in really it's a cost issue. I think the Korean beauty companies are, afraid to make more shade range and no will buy it. In Korea there are deeper skin tones, you got alot of foreigners living in Korea and of course you have the fanatics of K-beauty products globally. I wish the Korean beauty companies will throw caution to the wind and just create more cushion/foundation shades. Who knows maybe more people will become k-beauty fanatic like I've become.
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I really don't believe deep inside that's it's a preference of skin tone in Korea for creating limited shade tone, but in really it's a cost issue. I think the Korean beauty companies are, afraid to make more shade range and no will buy it. In Korea there are deeper skin tones, you got alot of foreigners living in Korea and of course you have the fanatics of K-beauty products globally. I wish the Korean beauty companies will throw caution to the wind and just create more cushion/foundation shades. Who knows maybe more people will become k-beauty fanatic like I've become.
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Katrina Nichole
As far as the shade range is concerned i would hope they would be expanding in the future as they gain momentum, but as a K beauty brand and a new/smaller brand i tend to give them a little leeway. I appreciate that they have a dark shade and i hope they expand on that so that more people can find the color match that fits them. If there was a newer or smaller brand in the states that catered specifically to darker skin tones i wouldn't hate on them for it so i think a k beauty brand shouldn't get too much over the shade range.
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As far as the shade range is concerned i would hope they would be expanding in the future as they gain momentum, but as a K beauty brand and a new/smaller brand i tend to give them a little leeway. I appreciate that they have a dark shade and i hope they expand on that so that more people can find the color match that fits them. If there was a newer or smaller brand in the states that catered specifically to darker skin tones i wouldn't hate on them for it so i think a k beauty brand shouldn't get too much over the shade range.
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sandy niu
The trend in China, Korea, Thailand, Japan, etc. is that white skin means beauty which kinda sucks coming from a Chinese person of a medium skin tone. This is why generally their shade range sucks. Its not a excuse however its understandable that brands based in Asian countries would go with the trend. This brand however is not a actual k-beauty brand which means they should cater to darker skin tones as well. If this was a actual legit k-beauty brand then I wouldnt have cared as much.
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The trend in China, Korea, Thailand, Japan, etc. is that white skin means beauty which kinda sucks coming from a Chinese person of a medium skin tone. This is why generally their shade range sucks. Its not a excuse however its understandable that brands based in Asian countries would go with the trend. This brand however is not a actual k-beauty brand which means they should cater to darker skin tones as well. If this was a actual legit k-beauty brand then I wouldnt have cared as much.
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