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zakruti.com » Fashion, beauty and style » Allure
100 Years of Foundations Allure

100 Years of Foundations Allure

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Rating: 4.0; Vote: 1
Take a look back at the last hundred years of foundations, from the 1920s' invention of the compact for on-the-go touch ups and the 1930s' popularity of Max Factor Pan-Cake makeup, to the 1960s presidential televised debates where JFK wore face makeup, and the rise of oil-free face makeup in the 1970s, here's the last century of foundation and face makeup.
Date: 2019-08-15

Comments and reviews: 10


When they talk about the fact that in the 20s there was no foundation matching for darker skin tones. Why do they look surprised? Didn't they have slaves in the USA up until the 60s? How is a slave or later on a servant to be able to afford makeup when they barely pay them money and before that, with slavery they didn't even PAY them? They couldn't have luxuries It's common sense. It's sad, but common sense. A slave or a servant wouldn't have had the money to afford something so irrelevant when they needed food and more important things, therefore companies wouldn't make foundations for darker skin tones.
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Everyone is comparing Mac to gently but if you put out a bunch of dark colors without the proper undertones it doesnt work. And if you shrug off what the actual dark skinned customers are saying then youre just doing it to say stop complaining at least you have a color who cares if you look purple you could have had nothing. While the medium tans of the world have all the options. If youre not in the deep, deep dark categories you need not question why WE feel fenty was a game changer. You cant have the game changes when youve been winning the whole time so you would never understand.
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Alors a bit disappointing with this video. They didn't even mention Fashion Fair, which was actually the first brand to exclusively cater to women of color in varying shade ranges and undertones. And this was created over 50 years ago for the ebony Fashion Fair models who were unable to find makeup in their tones back in the fifties and sixties, and they don't even get so much as a blip or a mention. It's like the person who may this video did zero research whatsoever. But I'm not really surprised. It's as per the usual.
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Women dont need foundation It feels and looks unnatural. like a mask. Women only need to wash their faces with fresh water and eat as well as possible. Moisturize only if they have dry skin (especially after a certain age. The skin looks its best when we take care of our bodies, not when put a mask on it. A face with foundation on is never going to look as beautiful and natural as a face of a woman who takes care of herself and shines from within. :)
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I think its great that you guys did mention Imans line of products and Fenty when it came to foundation for black women. but you guys dropped the ball in doing research. Before them in the 1970s/1980s Ultra Sheen cosmetics existed which offered a wide range of brown foundations and after them Fashion Fair Cosmetics which was more higher end in department stores also offered black women a range of shades.
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In my country Indonesia since 1980 people here are try to put heavier white foundation. The more you skin white the more you beautiful and that trend are still happening now eventhough is not big as 80's. But today there are alot of beauty blogger in brown skin who influence people to love their skin and use foundation like the skin color that we have.
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I know all y'all keep complaining about how off the foundation colors are, but just chill okay? My mama grew up in the 60s and was a teen in the 70s/80s. She said you'd be lucky to find 3 shades that weren't the same tone of orange and when you did you applied it and were happy. XD I can only imagine how bad it would've been earlier than that.
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This video completely erases the history of African American owned companies that produced beauty products and foundations for black and Latina women like Fashion Fair and Flori Roberts for decades before even Iman and Fenty or mainstream companies like MAC realized they should also serve darker skinned women.
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This was so painfully boring to watch, and all of the other make-up and hair was not historically accurate. Its important to note, however, that matching foundation shades for POC are STILL not widely available. This has historically and continues to be a problem with the make-up industry.
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looking at the girls they chose for this video, really makes me see how hard they're trying to be 'inclusive' and 'diverse'; at this point I can't watch and enjoy anything without asking myself - are the people chosen because of their talent, or because of their skin color?
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