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The Numbers For Snyder Cut Are Causing Some Serious Excitement

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Rating: 4.5; Vote: 2

Is Zack Snyder's Justice League a hit? It seems like it, based on the anecdotal evidence of buzz and conversation around HBO Max's streaming-exclusive director's cut of the DC Comics superhero epic. But since streaming services generally don't release detailed viewer data and when they do say how many people watched something, there's no reliable way to check it. People who want to quantify the success of a piece of streaming entertainment have a harder time doing it. When trying to measure the popularity of a streaming movie or show, there are no easy numbers like box-office grosses for theatrical releases or Nielsen ratings for broadcast TV shows. The only ways to try to quantify it require muddled estimates of ambiguous metrics that don't provide anything close to a complete picture. We will probably never know for sure how many people watched Ben Affleck's Batman finally meet Jared Leto's Joker, and all the hours leading up to that moment. That being said, the grain-of-salt numbers we do have should be very exciting for anyone invested in the success of the Snyder Cut. Bloomberg reports that downloads of the HBO Max mobile app increased 64% for the week ending March 28th over the previous week, according to app data analysis service Apptopia. 1. 48 million people downloaded the app though as Forbes notes, that number isn't necessarily new subscribers, as it may include users who already had access to HBO Max, but hadn't yet activated the mobile app. Bloomberg also reports an 8. 9% increase in users opening the app, a total of 119. 1 million launches. Those numbers sound big, but let's put them in context. They are indeed good numbers especially compared to HBO Max's competitors. For the same week, Bloomberg reports 69. 7 million app sessions for Disney+, an increase of 0. 4% from the previous week, and a 4% increase in mobile app downloads. Disney's streaming service already has over 100 million subscribers, according to The Verge, while HBO Max is projected to have between 67 and 70 million subscribers by the end of the year. So HBO Max's app outperformed Disney+ the same week Disney+ premiered a new Marvel limited series, The Falcon and the Winter Soldier. Not too shabby. No other app showed that kind of user growth in the week that ended on March 28th, according to Apptopia's data. Netflix app downloads actually declined by 1%, though Netflix's market dominance means that growth will naturally be slower. Netflix has over 200 million subscribers worldwide, according to CNBC. There are also positive numbers for people streaming Zack Snyder's Justice League on other devices, too. SambaTV, another third-party data analytics app, reports that 2. 2 million U. S. households and 954, 000 U. K. households watched the film in its first week of release on, Opted-in SmartTVs with 'automatic content recognition' technology. The limited nature of that data set means the actual number is likely much higher. The viewer numbers for Zack Snyder's Justice League are below Wonder Woman 1984's first-week viewer estimate over 3 million American households watched Patty Jenkins' Wonder Woman sequel on HBO Max in the week between Christmas and New Year's. Fortunately, Wonder Woman 1984 is more of a sibling competitor. The actual threat came from The Falcon and the Winter Soldier, which Zack Snyder's Justice League appears to have handily overcome. According to Deadline, SambaTV found 1. 8 million households watched at least five of the movie s 242 minutes in the movie's first three days of release, while 1. 7 million households watched the Marvel limited series in the same time frame. Justice League's victory is also pretty impressive in light of the fact that the Avengers: Endgame sequel series is Disney+'s biggest series premiere yet, according to Variety, posting higher first weekend numbers than WandaVision and The Mandalorian. Of course, the viewer numbers themselves aren't the most important metric for streaming services. The most important things are sign-ups and subscriber retention. It's a little too early to say if the 70 million Warner Bros. put up to finish Zack Snyder's Justice League was money well spent, in terms of driving and retaining HBO Max subscriptions. We may never know the film's profit and loss. Even thinking about how to calculate that is complicated, and maybe it doesn't matter. If the Snyder Cut's true purpose was to plant positive feelings about HBO Max in the minds of millions of people, AT&T the parent company of the WarnerMedia conglomerate is probably happy with the result.
Date: 2021-03-31

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Comments and reviews: 7

Dennis
Thats cuz even the haters say at least its watchable now n u know ppl that hate on DC flicks hate with a passion for some Damn reason, me myself hated the wheadon cut love the Snyder cut except for all the goddamm slow motion Amazonians singing everytime wonderwoman is on screen yes she is a goddess in real life too but damn Snyder jus ask her out already lmao other than that 1 note I love it I even got my 4 yr old daughter running around going we have no fear
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Naman
As long as Ann sarnoff and her team of shitheads are there in WB forget snyderverse, the only reason this version was even realised was because at&t's hands were forced as they saw the potential for it on their hbomax platform.
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Hufinn
I don't believe there is no statistical metric that can come out from a streaming service. Don't tell me HBO Max doesn't have counts on what accounts watch what and how many times?
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SOI
Warner bros has 2 potentially great cinematic universe. DCEU and Monsterverse. But they kinda sometimes butcher 'em. Hope they continue Snyder's vision for DC
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DesertFinn
I actually bought HBO Nordic just to see Zack Snyders Justice League. I am willing to pay to see more of that, i wasn't disappointed, money well spent.
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Greggory
Its just now comming down to the pride of WB, Zack and the cast if they want to continue with this or not, which is really what worries me
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Ishpreet
instead of movies. i think Snyderverse should continue as hbo max series. don't worry about budget the whole world will donate.
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