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Seductive vegetables boost sales by 25%: BBC News Review

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Rating: 4.0; Vote: 1

A Stanford psychological study finds that seductive language boosts sales. Dan and Neil teach you the language the world's media is using to discuss this story. (A) psychological study of students in California suggests people are more likely to consume healthy portions of vegetables if they are labelled with seductive names. They found sales went up by 25% when advertised with indulgent labels such as twisted citrus-glazed carrots and sweet sizzling green beans and crispy shallots. Key words and phrases: indulgent = allowing you to do something when you shouldnt decadent = pleasant but immoral jazzier = brighter, more colourful and more attractive Try our quiz to see how well you've learned today's language. You'll find it here
Date: 2020-09-18

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Comments and reviews: 4

Jing
Should I indulge my temptation of not going to work today? I realised this is just a decadent thought. So, I decided to be sensible and put on a jazzy dress and off I went to work:)
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education
Dan and Neil do very well in BBC Learning English and their minds are in sync very much.They also did brilliantly in the programme '' Six-minute English ''.
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Jing
Following Neil's example of indulging his children for ice cream, I decided to buy me an ice cream too as a decadent treat after work. A jazzier day ahead!
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Elaine
Love your videos. In Portuguese: indulgent - Indulgente / gracious - gracioso/ decadent - decadente. Many words in Portuguese are similar to English
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