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Nike-Kaepernick advert controversy: BBC News Review

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Rating: 4.0; Vote: 1

Nike's newest advertising campaign, featuring Colin Kaepernick, is proving controversial in the US. The story The sports giant Nike has said its latest advertising campaign will feature Colin Kaepernick, the former American football player, who led a protest against police brutality toward African Americans. Kaepernick was a quarterback with the San Francisco 49ers for six years, but stirred a controversy in 2016 when he knelt down during the playing of the US national anthem before matches. Key words and phrases provocative causing a reaction of anger, desire or thought After a provocative debate, both candidates waited to see the result of the vote. The television show was considered too provocative, and was cancelled. exiled forced out of a place or group, often for political reasons Napoleon was exiled to Elba after his defeat by the Allies. I lived for 20 years as an exile before I was allowed to return to my country. litmus test action that shows someone's real thoughts or opinions The by-election was widely seen as a litmus test for the national elections. His behaviour towards Annie is a litmus test of his attitudes to women in general. You can test your understanding here
Date: 2020-09-18

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Comments and reviews: 6

Chris
Nike's choice to Market to a political demographic, time will tell if it is a good idea (assuming people vote / buy with their conscience).
I would say a a strategy on focusing on a narrow / niche target group is more risky than a more broad / non-political strategy but he ho I guess the Marketing folks have their finger on the pulse of the nation!?
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education
very good.. ( provocative ,,, exiled ) are very important vocabulary ,,, thank you so much ,, I want to downlad all the pdf of news review is there any link to make that as all
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Thida
I saw the news about this nike ad and I wanted to learn more about it, I found this video that can informe me and at the same time helps me a lot to improve my English, thank you
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John
Very smooth and efficient and great for listening and vocabulary building + grammar information with use of the examples - Oh yes I am a teacher here on YouTube and FB
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Bruce
Americans love our country and freedoms. We reject Nike for turning on our country by supporting those who want to disrespect our fallen soldiers.
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don't
Colin Kaepernick, Sold him self out as Nike use Sweat Shop to make the Nike shoe over sea ! Colin it's - you can see it's ALL ABOUT MONEY TOO !
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