Who Really Made Your Car: The Truth About Badge Engineering Donut Media
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Date: 2019-10-24
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Comments and reviews: 10
Andi Herb
All GM Divisions sharing a common platform are rebadges. I always wondered how someone would pay a superior just to get the same car from the more expensive brand. Chevy/pontiac/oldsmobile did that as well as Ford with the crown Vic/mercury grand marquis or the explorers. Then there's joint ventures like Mazda B/121 and Ford ranger/fiesta or Daimler/Chrysler with their sprinters. Then You also have opel vectra and kadett being further on sold as daewoos in Germany cause the platform got sold. Audi sold their production line of the A4 to Seat, which made for the best seat ever built with the Exeo. The Japanese only come in 2nd, cause Toyota/Lexus, Honda/acura, Nissan/infiniti are the respective luxury brand of the same company instead of cross rebadging. How bout Porsche/Ruf and bmw/alpina
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All GM Divisions sharing a common platform are rebadges. I always wondered how someone would pay a superior just to get the same car from the more expensive brand. Chevy/pontiac/oldsmobile did that as well as Ford with the crown Vic/mercury grand marquis or the explorers. Then there's joint ventures like Mazda B/121 and Ford ranger/fiesta or Daimler/Chrysler with their sprinters. Then You also have opel vectra and kadett being further on sold as daewoos in Germany cause the platform got sold. Audi sold their production line of the A4 to Seat, which made for the best seat ever built with the Exeo. The Japanese only come in 2nd, cause Toyota/Lexus, Honda/acura, Nissan/infiniti are the respective luxury brand of the same company instead of cross rebadging. How bout Porsche/Ruf and bmw/alpina
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Observing Rogue
One of the sadist stories of Badge Engineering I know about, is Saab. They were so devoted to safety, that it screwed them over a few times, including when another company helped them, by giving them a model to sell with their name on it. But that model wasn't safe enough for Saab, so they screwed themselves over again, improving it. If only Saab marketed their cars, for their safety, instead of their performance. People didn't understand the value of a Saab, until they crashed one. Saab should be synonymous with safety, right with Volvo. Instead of performance commercials, their ads should have been crash tests.
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One of the sadist stories of Badge Engineering I know about, is Saab. They were so devoted to safety, that it screwed them over a few times, including when another company helped them, by giving them a model to sell with their name on it. But that model wasn't safe enough for Saab, so they screwed themselves over again, improving it. If only Saab marketed their cars, for their safety, instead of their performance. People didn't understand the value of a Saab, until they crashed one. Saab should be synonymous with safety, right with Volvo. Instead of performance commercials, their ads should have been crash tests.
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Stinger Grail
The old family car when I was a kid was a Plymouth Colt three-door hatchback, ca. 1983. It was built by Mitsubishi; Mom would joke about it being a Mitsubishi Colt. When a car prowler smashed one of the rear passenger windows, my mom was too proud to replace it with tape and a plastic bag. So she bought a replacement window from a pick-a-part yard. and it still had a Mitsubishi factory label on it. She kept the label on, to further remind me who made what. Nevertheless, our Mitsubishi Plymouth Colt was a solid car that did what it was supposed to do.
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The old family car when I was a kid was a Plymouth Colt three-door hatchback, ca. 1983. It was built by Mitsubishi; Mom would joke about it being a Mitsubishi Colt. When a car prowler smashed one of the rear passenger windows, my mom was too proud to replace it with tape and a plastic bag. So she bought a replacement window from a pick-a-part yard. and it still had a Mitsubishi factory label on it. She kept the label on, to further remind me who made what. Nevertheless, our Mitsubishi Plymouth Colt was a solid car that did what it was supposed to do.
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Adrian Nel
The meisters of badge engineering have are the krauts, in the form of Volkswagen. They design a firewall, hang some rear suspension nearby, put a radiator in front of it, cloth it in a variety of outfits, und jahwohl, ve vill rule ze world mit diesen auto komponenten. In truth, it's probably more accurate to call it platform engineering, but ja. wir mach das plenty Euro (for ze occazional little billion dollar fines vat ze yankees put on us. More Porsches and fewer Jettas on ze ship next veek, Klaus, ve have fines to pay.
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The meisters of badge engineering have are the krauts, in the form of Volkswagen. They design a firewall, hang some rear suspension nearby, put a radiator in front of it, cloth it in a variety of outfits, und jahwohl, ve vill rule ze world mit diesen auto komponenten. In truth, it's probably more accurate to call it platform engineering, but ja. wir mach das plenty Euro (for ze occazional little billion dollar fines vat ze yankees put on us. More Porsches and fewer Jettas on ze ship next veek, Klaus, ve have fines to pay.
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David Hoffnung
GM's mistake with the SS (besides not advertising it at all) is forgetting that loads of 30-somethings played plenty of Gran Turismo growing up, and a lot of us actually DO know what Holdens are - and we might have actually bought a Commodore. Hell - they could have even done a Mad Max tie-in and we'd have eaten that shit up. but nah. The SS was just there to fulfill a contractual obligation, and any opportunities it represented were simply passed-over.
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GM's mistake with the SS (besides not advertising it at all) is forgetting that loads of 30-somethings played plenty of Gran Turismo growing up, and a lot of us actually DO know what Holdens are - and we might have actually bought a Commodore. Hell - they could have even done a Mad Max tie-in and we'd have eaten that shit up. but nah. The SS was just there to fulfill a contractual obligation, and any opportunities it represented were simply passed-over.
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Benjamin Wharerau
Holden is dead now. they slap a commodore badge on a Vauxhall insignia. Awd v6. Not a comme if it cant mang. Rwd only. none of this European trash. I see these commodores and drop my head. At least ford had the decency to start selling the mustang at its dealerships once the falcon stopped production. Holden would have done a lot better just to change it self to chev Australia once their Australian production stopped.
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Holden is dead now. they slap a commodore badge on a Vauxhall insignia. Awd v6. Not a comme if it cant mang. Rwd only. none of this European trash. I see these commodores and drop my head. At least ford had the decency to start selling the mustang at its dealerships once the falcon stopped production. Holden would have done a lot better just to change it self to chev Australia once their Australian production stopped.
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wclifton968
You can't talk about Badge Engineering without talking about the British Motor Corporation (BMC)/Austin Rover Group and their lineup of badge engineered cars such as the original Mini which was sold under several brand names or the Rover 1000 which was previously an Austin branded car or the Rover 45 which was an Acura branded car that was co-developed with Honda before the BMW takeover of the MG Rover Group.
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You can't talk about Badge Engineering without talking about the British Motor Corporation (BMC)/Austin Rover Group and their lineup of badge engineered cars such as the original Mini which was sold under several brand names or the Rover 1000 which was previously an Austin branded car or the Rover 45 which was an Acura branded car that was co-developed with Honda before the BMW takeover of the MG Rover Group.
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Vcxb U
im kinda sad that chevy stopped the SS i mean i dont blame them. but bro are people so american that they would buy a camaro over an SS even though it has a V8 6speed sedan JUST because its a rebadged Holden? i loved the GTO even though im a Ford fan the GTO was the best looking car chevy has sold it has everything a gear head would want a powerful V8, RWD, 6speed, twin exhausts and a bright red color
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im kinda sad that chevy stopped the SS i mean i dont blame them. but bro are people so american that they would buy a camaro over an SS even though it has a V8 6speed sedan JUST because its a rebadged Holden? i loved the GTO even though im a Ford fan the GTO was the best looking car chevy has sold it has everything a gear head would want a powerful V8, RWD, 6speed, twin exhausts and a bright red color
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Aditya Krishnakumar
In India too we have cases of badge engineering. Renault and Nissan for example. Renault's Duster was rebadged as Nissan Terrano and Nissan's Micra was rebadged as Renault Pulse. Another example is Suzuki's Indian arm Maruti Suzuki and Toyota. Maruti's Baleno is being sold as Toyota Glanza. The build quality of Baleno is really shit and safety has taken a backseat
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In India too we have cases of badge engineering. Renault and Nissan for example. Renault's Duster was rebadged as Nissan Terrano and Nissan's Micra was rebadged as Renault Pulse. Another example is Suzuki's Indian arm Maruti Suzuki and Toyota. Maruti's Baleno is being sold as Toyota Glanza. The build quality of Baleno is really shit and safety has taken a backseat
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Racingboom The Pleb
That time when GM in the 2000s has the Yukon, the Yukon XL, the Tahoe, Suburban, and the Escalade (cant remember if that had an XL or it was just big by default) were literally indistinguishable from each other until you saw the badge, and the only thing the Escalade has were some plastic fender flares to set it apart as a luxury car
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That time when GM in the 2000s has the Yukon, the Yukon XL, the Tahoe, Suburban, and the Escalade (cant remember if that had an XL or it was just big by default) were literally indistinguishable from each other until you saw the badge, and the only thing the Escalade has were some plastic fender flares to set it apart as a luxury car
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