HW News - Apple Loses, Microsoft Game Prices Skyrocket, Battlemage GPUs, Further Tariffs Impact
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Date: 2025-05-10
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Comments and reviews: 20
user-dn5bx2iu3e
Steve is wrong to think macro economically that lower price margin protects companies to some degree from the current economic shift,
For one, being able to afford a lower price now means they already where higher profit. Thats the crux of it anyways.
The issue ultimately comes down to the real reason they'll cut their prices, reduced demand; So yes they may grow their share of a shrinking market and thats good but when the market as a whole shrinks the damage far out weighs the gains because these companies depend on scale and stability to run what it comes down to is even if they do win, they're making less and one small issue is now just that much more daunting to cover. I definitely wouldn't be making investments on that sentiment but its fair to say there will be a less diverse market in the next decade as it takes an extraordinary time to establish a company of this scale... think decades. think Toshiba.
So yes there will be the biggest loser but they're still a loser. Who wins really is the people who don't play the game, south America and Africa.
I suspect these tensions are quietly celebrated in the global south.
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Steve is wrong to think macro economically that lower price margin protects companies to some degree from the current economic shift,
For one, being able to afford a lower price now means they already where higher profit. Thats the crux of it anyways.
The issue ultimately comes down to the real reason they'll cut their prices, reduced demand; So yes they may grow their share of a shrinking market and thats good but when the market as a whole shrinks the damage far out weighs the gains because these companies depend on scale and stability to run what it comes down to is even if they do win, they're making less and one small issue is now just that much more daunting to cover. I definitely wouldn't be making investments on that sentiment but its fair to say there will be a less diverse market in the next decade as it takes an extraordinary time to establish a company of this scale... think decades. think Toshiba.
So yes there will be the biggest loser but they're still a loser. Who wins really is the people who don't play the game, south America and Africa.
I suspect these tensions are quietly celebrated in the global south.
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gamersnexus
If gamers realized how much power they have we would still be getting new AAA games for $49.99 without microtransactions.
If gamer's don't like paying $80 per game .... than don't buy them. It's that simple. If game developers can't sell games at that price point they will either lower their prices or go out of business.
I won't pay $80 bucks ever. In most cases as of late, games are coming out in a broken state, and by the time they get fixed they are already in the Bargain bin. I got No Man's Sky and Cyperpunk 2077 for under $25.
I also have a large enough backlog of games to play that I could possibly never ever buy another game for the next 5 years before I play through my back log.
If something about a game seems unfair, predatory, and/or just down right dirty ... Don't give these arseclowns your money!
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If gamers realized how much power they have we would still be getting new AAA games for $49.99 without microtransactions.
If gamer's don't like paying $80 per game .... than don't buy them. It's that simple. If game developers can't sell games at that price point they will either lower their prices or go out of business.
I won't pay $80 bucks ever. In most cases as of late, games are coming out in a broken state, and by the time they get fixed they are already in the Bargain bin. I got No Man's Sky and Cyperpunk 2077 for under $25.
I also have a large enough backlog of games to play that I could possibly never ever buy another game for the next 5 years before I play through my back log.
If something about a game seems unfair, predatory, and/or just down right dirty ... Don't give these arseclowns your money!
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Parmenedes
While seeing a price jump is always disappointing, I've been quite surprised for a long time now that AAA game prices have never really increased in like 40 years, so I can't really blame them. I remember buying cartridges for the original NES growing up (I'm old), and while some of them were around $40, many of them were $60. I realize that manufacturing costs came down and more generally that all the dynamics involved in making games have changed drastically in that time, which allowed them to keep more or less the same price point for such a long time, but I still found it kind of astounding that video game prices basically stayed the same in that time period when inflation alone would give us something like three times the prices we had back then.
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While seeing a price jump is always disappointing, I've been quite surprised for a long time now that AAA game prices have never really increased in like 40 years, so I can't really blame them. I remember buying cartridges for the original NES growing up (I'm old), and while some of them were around $40, many of them were $60. I realize that manufacturing costs came down and more generally that all the dynamics involved in making games have changed drastically in that time, which allowed them to keep more or less the same price point for such a long time, but I still found it kind of astounding that video game prices basically stayed the same in that time period when inflation alone would give us something like three times the prices we had back then.
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LoftySkinner
I'm so stoked I got 9070 XT, and the only model I would have considered, (PowerColor Reaper) at near MSRP in Norway. Now it's another 15% up. To begin with it's crazy that the biggest value-add of any model (exactly 2-slot and no taller than the PCIe bracket) is free considering it's their supposed MSRP model. It's been soooo long since I could buy a new GPU for the ITX slot in my dual-system case that wasn't outrageously expensive because of being a wannabe workstation card like the ASRock 7900XTX blower card or actual workstation cards like the W6900 etc. FINALLY I can finish my dual-system build that I started in 20 freakin' 16!
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I'm so stoked I got 9070 XT, and the only model I would have considered, (PowerColor Reaper) at near MSRP in Norway. Now it's another 15% up. To begin with it's crazy that the biggest value-add of any model (exactly 2-slot and no taller than the PCIe bracket) is free considering it's their supposed MSRP model. It's been soooo long since I could buy a new GPU for the ITX slot in my dual-system case that wasn't outrageously expensive because of being a wannabe workstation card like the ASRock 7900XTX blower card or actual workstation cards like the W6900 etc. FINALLY I can finish my dual-system build that I started in 20 freakin' 16!
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LumpinLoaf
The only problem is they won't care even if they get a fine. Until corporations get real repercussions they will just keep doing it until they get fined again.
This is why i like the idea of Day fines. In USA a blue collar worker getting a speeding ticket might be a days worth of pay if not more where a CEO that's what they pay for lunch. You charge me 1$ for speeding I'll see if you catch me later today/tomorrow.
When these corporations break laws charge them 1 hour / 1 days worth of income. I bet they will fix illegal practices much quicker.
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The only problem is they won't care even if they get a fine. Until corporations get real repercussions they will just keep doing it until they get fined again.
This is why i like the idea of Day fines. In USA a blue collar worker getting a speeding ticket might be a days worth of pay if not more where a CEO that's what they pay for lunch. You charge me 1$ for speeding I'll see if you catch me later today/tomorrow.
When these corporations break laws charge them 1 hour / 1 days worth of income. I bet they will fix illegal practices much quicker.
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trevorreece6999
As someone who is Know for haveing a 1993 Ford Bronco since I was 16 in the early 2010s and someone who grew up escorting the gnome to the rocket. I Simoltaniously am listening to the rumor, bord of hearing about the rumor, and hopeing that if it comes to market it actually continues on the lagacy where as the now Bronco looks like a Jeep and not in the way the genn 1 Bronncos look like a willies. As im so far off topic anyways why is the sport version of the 4x4 offroad vehicle sold without the spare tire on the back
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As someone who is Know for haveing a 1993 Ford Bronco since I was 16 in the early 2010s and someone who grew up escorting the gnome to the rocket. I Simoltaniously am listening to the rumor, bord of hearing about the rumor, and hopeing that if it comes to market it actually continues on the lagacy where as the now Bronco looks like a Jeep and not in the way the genn 1 Bronncos look like a willies. As im so far off topic anyways why is the sport version of the 4x4 offroad vehicle sold without the spare tire on the back
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GolfinhoVoador
31:32 I think this is being confused with Generative AI, but with AI he probably just means the normal manually programmed AI every game has, but this one will be very complex according to him.
Edit: This is also supported by previous Data-Mining efforts that revealed some aspects about the NPC AI, I don't think valve has the guts to put generative AI in their game since they know that would be a PR nightmare. I could be wrong, but we'll see in a few months if Half-Life 3 isn't cancelled again.
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31:32 I think this is being confused with Generative AI, but with AI he probably just means the normal manually programmed AI every game has, but this one will be very complex according to him.
Edit: This is also supported by previous Data-Mining efforts that revealed some aspects about the NPC AI, I don't think valve has the guts to put generative AI in their game since they know that would be a PR nightmare. I could be wrong, but we'll see in a few months if Half-Life 3 isn't cancelled again.
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patrickkoenig7235
Funny that everyone is complaining about price increases in 2025, until you realize that paying for $60 games 10-15 years ago when the dollar had greater purchasing power means that the industry was able to sustain itself pretty well. In fact, with how much inflation has gone up, games should be closer to $120 to meet roughly the same buying power. Should tell you more that the game industry was ripping you off the whole time, but I guess saying that doesn't quite fit the narrative.
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Funny that everyone is complaining about price increases in 2025, until you realize that paying for $60 games 10-15 years ago when the dollar had greater purchasing power means that the industry was able to sustain itself pretty well. In fact, with how much inflation has gone up, games should be closer to $120 to meet roughly the same buying power. Should tell you more that the game industry was ripping you off the whole time, but I guess saying that doesn't quite fit the narrative.
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0xCAFEF00D
25:00
I really hate that app developers all over the worldwere screwed by Apple for decades and because you're a common law system nobody bats an eye at the grave access to justice issue that's now proven.
It took epic games half a decade to get a ruling enforced. People talk about stock prices dropping in the US due to lacking legal certainty with Trump but this is just how the US works. Apple very clearly hasn't made all the app developers whole.
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25:00
I really hate that app developers all over the worldwere screwed by Apple for decades and because you're a common law system nobody bats an eye at the grave access to justice issue that's now proven.
It took epic games half a decade to get a ruling enforced. People talk about stock prices dropping in the US due to lacking legal certainty with Trump but this is just how the US works. Apple very clearly hasn't made all the app developers whole.
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antonkirilenko3116
32:25 nobody seems to want investigate Valve's games for leaks, there's like 3 people in total who are data mining this stuff. The announcement/release is a guess on his part, but the gameplay systems he's talking about have been extrapolated from strings and lines of code of existing Valve games(because all Source 2 games from Valve are using the same codebase, the code related to HLX appears in the files of CS2, Dota 2 and Deadlock).
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32:25 nobody seems to want investigate Valve's games for leaks, there's like 3 people in total who are data mining this stuff. The announcement/release is a guess on his part, but the gameplay systems he's talking about have been extrapolated from strings and lines of code of existing Valve games(because all Source 2 games from Valve are using the same codebase, the code related to HLX appears in the files of CS2, Dota 2 and Deadlock).
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_..-.._..-.._
Don’t be afraid to call out MAGA AND DRUMPF for the tariffs. You and many other people act like tariffs as large and widespread as the current ones are just a normal everyday thing that we have to deal with. That’s not the case. It’s all Trump’s fault and his followers are getting exactly what they voted for. Poetic justice at the cost of us of us. Don’t vote crazy, vote boring.
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Don’t be afraid to call out MAGA AND DRUMPF for the tariffs. You and many other people act like tariffs as large and widespread as the current ones are just a normal everyday thing that we have to deal with. That’s not the case. It’s all Trump’s fault and his followers are getting exactly what they voted for. Poetic justice at the cost of us of us. Don’t vote crazy, vote boring.
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gamersnexus
when our kids are in their 30s games will be 1000 dollars. you will get 1 game at birth, that will be your game that you play, everyone your age will play a handful of games. when the world governments collapse we will reunify under the banners of the game we play, continuing the cycle of violence and atrocities, games go to $1080, peoples till buy them, having learned nothing.
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when our kids are in their 30s games will be 1000 dollars. you will get 1 game at birth, that will be your game that you play, everyone your age will play a handful of games. when the world governments collapse we will reunify under the banners of the game we play, continuing the cycle of violence and atrocities, games go to $1080, peoples till buy them, having learned nothing.
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dh8203
I've recently updated my Microsoft game quality expectation to 80, and unfortunately none of your current games meet this target. I understand that this change is challenging, and it was made with careful consideration given market conditions and the rising cost of development. Looking ahead I'll continue to focus on playing games that can meet this new quality expectation.
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I've recently updated my Microsoft game quality expectation to 80, and unfortunately none of your current games meet this target. I understand that this change is challenging, and it was made with careful consideration given market conditions and the rising cost of development. Looking ahead I'll continue to focus on playing games that can meet this new quality expectation.
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hotaru25189
Nintendo's price is only for 1st party games and their 1st aprty games are....worth it.
Theres rarely EVER a bad 1st party Nintendo game. Thats why they never drop prices and people accept it (even if they would like em cheaper)
MS not so much. MS doesnt have that same street cred of quality. Thusly people can pick them apart for it being just greed.
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Nintendo's price is only for 1st party games and their 1st aprty games are....worth it.
Theres rarely EVER a bad 1st party Nintendo game. Thats why they never drop prices and people accept it (even if they would like em cheaper)
MS not so much. MS doesnt have that same street cred of quality. Thusly people can pick them apart for it being just greed.
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kryptonitecb
Personally I enjoy the unstructured ramblings from time to time, one way or another it brings up interesting points I may not have thought about, or brings in more nuanced points that may have been cut due to timing or video structure. The Full Nerd podcast was a great example of this, or when you've had discussions with Wendell or other presenters.
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Personally I enjoy the unstructured ramblings from time to time, one way or another it brings up interesting points I may not have thought about, or brings in more nuanced points that may have been cut due to timing or video structure. The Full Nerd podcast was a great example of this, or when you've had discussions with Wendell or other presenters.
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ahabwolf7580
If there is a half-life 3 they will most likely use AI in some remarkable and innovative way. Procedural generation... well possibly in some fashion. Valve's MO has always been to release those games with some crazy innovation. HL1 was narrative driven fps gameplay, HL2 was physics, HL Alex was VR, and HL3 will probably follow suit.
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If there is a half-life 3 they will most likely use AI in some remarkable and innovative way. Procedural generation... well possibly in some fashion. Valve's MO has always been to release those games with some crazy innovation. HL1 was narrative driven fps gameplay, HL2 was physics, HL Alex was VR, and HL3 will probably follow suit.
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DKTronics70
Microsoft - Lets copy Nintendo, and put our prices up because we can, our shareholders love it, and we love more money
Gamers - Fine, we'll just sail the high seas, download a repack that won't require DRM, multiple launchers, have forced patches, works offline forever, and doesn't cost $100. You're welcome, Microsoft.
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Microsoft - Lets copy Nintendo, and put our prices up because we can, our shareholders love it, and we love more money
Gamers - Fine, we'll just sail the high seas, download a repack that won't require DRM, multiple launchers, have forced patches, works offline forever, and doesn't cost $100. You're welcome, Microsoft.
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monfrezo
Lets all as the people, the gamers and residents of earth unite and boycott them to make them feel their mind numbing greed tickling down their spines.
The corporations assume if people continue buying, even though prices flew past the moon, they immediately assume it as the new normal, well there is no them without us.
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Lets all as the people, the gamers and residents of earth unite and boycott them to make them feel their mind numbing greed tickling down their spines.
The corporations assume if people continue buying, even though prices flew past the moon, they immediately assume it as the new normal, well there is no them without us.
reply
fatbardh6390
Can we have some updated cs2 benchmarks, theres practically nobody that includes cs in their benchmarks even tho its the most played game on steam rn and ur last cs2 benchmark video is outdated since it had an intel 1tth gen cpu spec. Would like to see the comparison of the new x3d cpus in a heavy cpu demanding game.
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Can we have some updated cs2 benchmarks, theres practically nobody that includes cs in their benchmarks even tho its the most played game on steam rn and ur last cs2 benchmark video is outdated since it had an intel 1tth gen cpu spec. Would like to see the comparison of the new x3d cpus in a heavy cpu demanding game.
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brianmcintyre14
I decide the price I think a game is worth to me then wait until I can get it at that price.
Never feel ripped off on Software, my Series X purchase however...
Should have just bought a GFX card, No exclusives, absolutely no point in owning.
What were exclusives are now on PS.
Loyalty was laughed at.
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I decide the price I think a game is worth to me then wait until I can get it at that price.
Never feel ripped off on Software, my Series X purchase however...
Should have just bought a GFX card, No exclusives, absolutely no point in owning.
What were exclusives are now on PS.
Loyalty was laughed at.
reply
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