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zakruti.com » Humor, fun and entertainment » Polygon
The best movie experiences of the year all had one thing in common

The best movie experiences of the year all had one thing in common

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Rating: 4.0; Vote: 1
4DX movies have surged to popularity in the United States in 2024, with the release of Twisters and Dune 2. But the format has been around for a long time. We wanted to know how 4DX works, so we interviewed the people who make it: CJ 4DPlex is the company that pioneered 4DX in South Korea and has exported it around the world. Clayton Ashley recounts the process of getting a 4DX movie to the screen. IMPORTANT LINKS TikTok: Twitch: Twitter: Instagram: Facebook: Polygon Newsletter: And for more gaming and entertainment coverage, visit
Date: 2024-12-17

Comments and reviews: 16


The cinema industry tried this 50 years ago or more already, it's nothing new and at most the only new thing about it is that like the total be 3D craze a decade ago, big Hollywood blockbusters are in on it now. although maybe they also were 50 years ago.
So, yeah, this is nothing new, this is nothing special.
It's very old and has never gone away and the only reason it was rarer before but is becoming more common now is because it was not profitable for the vast majority of cinemas and now enough time has passed that they try to market it to a whole new generation.
Just like all sorts of movies are remakes of older movies because a new generation will pay to see movies only their parents now about.
And just like the 3D craze that was only special because it was more advanced than the technology was far more advanced than before when it periodically waxed and waned since the 50ies but fizzled out by like 2020 or something, this current iteration of the 4D fad will not last very long either.
In the end people watch movies for the regular experience without gimmicks and while sometimes individual cinemas can survive on the novelty of 4D, 3D, ultra wide screens or whatever else, inevitably the trend will due down soon enough because when the novelty wears off for the new generation as well, like it has for all the earlier generations, far too few people will still care to keep this profitable enough to continue.
Especially because like with the 3D craze from a decade ago, soon enough not only will people balk at paying more for a movie ticket than normal for something they don't care about but they will actively avoid 4D because they no longer want to be bothered by it and just want to watch their movies normally, just like how the 3D got annoying to the point where virtually no one is still doing it.

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You don’t mention one of the main reasons people don’t like going to the movies anymore: the crowds. More specifically, the disrespectful audiences. People who talk or use their phones the whole movie, or screaming children who probably shouldn’t be seeing Alien Romulus. I wonder if 4DX can somewhat overcome this, by making the movie more of a shared experience among the audience.
I also think that an issue with many modern movies is they’re just too long. It used to be that 90 mins was the norm. Now movies regularly are 140 minutes, 160 minutes or more. How is it when you have to go to the bathroom in the middle of a 4DX that’s 3 hrs long, like The Batman Imagine trying to sit back down and getting punched by your chair!
Movies are home solve these fundamental issues: no crowds, and a pause button. That’s what cinema, or theaters specifically, are fighting to overcome.

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this is a very interesting ad for a fun gimmick. also interesting to me, the shilling for prime and now t-mobile, it’s kinda putting me off which is sad coz i love this team (and i do want them to get paid, ofc! but it’s distracting waiting for when the ad’s gonna start or end) and are 4DX & t-mobile related
(also 100% not polygon’s fault that i’m already irritated as all get-out by the snoop t-mobile ads plastered everywhere)

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I don't think they've made a movie at all that got me to see them in 2024. And the additional experience doesn't add anything when we haven't seen anything as good as or, Lucas Forbid, BETTER than The Rise of Skywalker. If Hollywood cannot admit it's mistake and make BETTER than the worst movie ever. then there is NOTHING that the experience at the theater is going to do to help add to that.
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I saw Wicked in 4DX and it ruined the experience. The fans need to rev up, so you hear the fan motors before you feel the wind. In addition, the busts of air have a loud piston hiss, which is startling and distracting. Maybe an action movie would be better for this experience, but for me I’m not interested in seeing a movie in 4DX again.
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In honor of the Wicked 4DX release, they gave Elphaba actress, Cynthia Erivo, free tickets to their theaters. Unfortunately, she failed to turn off the spray effect and was melted by a blood splatter. An open casting call has been announced to find her replacement for part 2.
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There's a comedian from the 90's that used to joke that movies were headed in this direction, and that before you knew it going to the theater meant getting an adrenaline enema during key scenes. I can't remember who the comedian was anymore, but that dude had the Sight.
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11: 22 - That is the dumbest idea I’ve ever heard. I was fully on board with the shaking chairs, even if a little hesitant, but spraying moviegoers like they’re misbehaving cats is a step too far into pointless features for the sake of features territory for me.
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Well.
That's impressive and all, however American horror filmmaker William Castle had some wild gimmicks as early as 1958.
These included insurance policies for the audience, flying skeletons, a fright break, a punishment poll and Coward's Corner.

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Incredibly funny to open a video boldly claiming there's a good chance everyone would say they saw a movie because of [thing I've never heard of before], apparently Australia actually has 4 whole cinemas that do whatever this is But they're all 2000 km away lol
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I saw Multiverse of Madness in 4DX The 4DX gimmick was a one and done for me. Watching a movie in 3D while being assaulted by various sensations for over 2 hours was jarring. Jarring enough that I just couldn’t adjust to the experience.
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I saw Twisters in 4DX and it was incredible, the guy next to me had a double pint of beer and it went all over him. Then he fell asleep half way through and was launched out of his seat when the action picked up again. 10/10
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It doesn't do it for me. It brings me back to my body, which for me is counterproductive. I guess the experience only works abstractly for me and the physical aspect just ruins it, brings me out of the story.
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Exec 1: Okay, so how do we save movies
Exec 2: Well, where do theatres make their money
Exec 1: From people ordering food and drinks.
Exec 2: Cool, let's make it 4x harder to eat and drink.

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I’ve never seen a 4Dx movie but I’ve always been curious. I know that one of my favourite movies, Promare, has a 4Dx version but I don’t think that version ever released in the UK.
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I saw the new R Pats batman movie in a theater with moving seats, and mine couldn't be turned down or off. That scene where he slams into the overpass was startling on several levels.
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