AMD Explains The Plan For Radeon & Z2 Series
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Date: 2025-01-11
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Comments and reviews: 20
mclarenbutton6342
Frank Azor: Make sure the content is timed and polished ..
Yeah bro, a lot of boring AI BS.
Atleast he admitted one obvious fact, they wanted to see what Nvidia did with their new gen, the other part omitted was this -> AMD were hoping to see what Nvidia priced their stuff at, also expected the prices to be even higher than last gen so AMD can price it 50 bucks lower and call it day.
That didn't happen, Nvidia just went the other way and reduced prices vs last gen or make it parity to Ada super lineup. AMD's lazy strategy of pricing 50 bucks lower goes up in smoke. THAT is the real reason.
AMD could have made a good reveal of everything except pricing and left that to after Nvidia did their part. AMD couldn't, they have no answer for the improvements Nvidia is bringing to their AI and DLSS SW suite. MFG is not hard to do but to do it well without artifacts take R&D. AMD probably wanted to price the thing at $550 which is again DOA as the market has proven time and time again, people will pay the 50-100USD extra for Nvidia's overall better SW stack. Pure raster perf just doesn't cut it anymore. AMD can at best hope for $499 but even that is not really enticing. $399 and you can distrupt the market AMD, if you cant do that AMD just throw in the towel now vacate the market entirely and focus the solid CPUs, APUs, Data Center. Do not waste wafers on shaite priced products in the GPU space.
One thing I will add in defense of Azor's commentary is that FSR4's AI capabilities if it needs the inference horse power (it will) it can only work meaningfully on newer gen, there is little point in enabling those capabilities via workarounds on older gen, it will run like shit. Companies should not waste time and effort to win the support of people who dont understand the underlying tech just so they can claim AMD didn't abandon the older gen. Backwards compatibility should only be done when there is merit from performance point of it. If its demonstrated that the older gen cards can do it but the company nerfed it to push the new gen instead, then yeah, pitch forks out with full force and no mercy.
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Frank Azor: Make sure the content is timed and polished ..
Yeah bro, a lot of boring AI BS.
Atleast he admitted one obvious fact, they wanted to see what Nvidia did with their new gen, the other part omitted was this -> AMD were hoping to see what Nvidia priced their stuff at, also expected the prices to be even higher than last gen so AMD can price it 50 bucks lower and call it day.
That didn't happen, Nvidia just went the other way and reduced prices vs last gen or make it parity to Ada super lineup. AMD's lazy strategy of pricing 50 bucks lower goes up in smoke. THAT is the real reason.
AMD could have made a good reveal of everything except pricing and left that to after Nvidia did their part. AMD couldn't, they have no answer for the improvements Nvidia is bringing to their AI and DLSS SW suite. MFG is not hard to do but to do it well without artifacts take R&D. AMD probably wanted to price the thing at $550 which is again DOA as the market has proven time and time again, people will pay the 50-100USD extra for Nvidia's overall better SW stack. Pure raster perf just doesn't cut it anymore. AMD can at best hope for $499 but even that is not really enticing. $399 and you can distrupt the market AMD, if you cant do that AMD just throw in the towel now vacate the market entirely and focus the solid CPUs, APUs, Data Center. Do not waste wafers on shaite priced products in the GPU space.
One thing I will add in defense of Azor's commentary is that FSR4's AI capabilities if it needs the inference horse power (it will) it can only work meaningfully on newer gen, there is little point in enabling those capabilities via workarounds on older gen, it will run like shit. Companies should not waste time and effort to win the support of people who dont understand the underlying tech just so they can claim AMD didn't abandon the older gen. Backwards compatibility should only be done when there is merit from performance point of it. If its demonstrated that the older gen cards can do it but the company nerfed it to push the new gen instead, then yeah, pitch forks out with full force and no mercy.
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TheDiner50
I asked ChatGPT to check what the AMD spokesperson had to say. Machines only cry for help or hallucinating 4X the amount I myself would do listening to this.
Most people buy GPU's under $1000 Yea sure AMD. Clearly a bunch of talk about making sure P/P is not disappointing. Tone deaf RDOA 3 tells it all together with that statement. Pikachu face more when launching RX 7000 20GB for $900. Overprice RX 7000 8GB. To little Vram on RX 7000 12GB for the price.
RX 7090XT for $650. When no one is going to save $50 or 10% going Team Red when Team Green has every advantage. A complete product. If AMD actually cared about P/F it would be very obvious that $500 would be used. Not $1000. Most people got GTX 970, 1060, 1660Ti. RX580. RTX 3060/70/80 RTX 4060...
2014, $350 is with inflation now $466. $466 is about the price for a RX 7000 16GB. A card and peformance tier still stuck at 2020 performance. RX 6800XT 16GB = RX 7800XT 16GB = RX 9070 16GB. 2020 performance for $466 When we had RX 7000 16GB for over a year already And RTX 4070 Super Ti Whatever 16GB...
AMD could say that most people buy at $500. Launch the MSRP for the RX 9070XT 16GB at $550 still. But no...
RX 480/580 8GB launched 2017 for $229. GTX 970 in late 2014 for $350. That is what P/P looks like. Not 2020 80 class being sold for $500 when the 80 card before it was $500. 5 years and stagnation. Without CUDA.
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I asked ChatGPT to check what the AMD spokesperson had to say. Machines only cry for help or hallucinating 4X the amount I myself would do listening to this.
Most people buy GPU's under $1000 Yea sure AMD. Clearly a bunch of talk about making sure P/P is not disappointing. Tone deaf RDOA 3 tells it all together with that statement. Pikachu face more when launching RX 7000 20GB for $900. Overprice RX 7000 8GB. To little Vram on RX 7000 12GB for the price.
RX 7090XT for $650. When no one is going to save $50 or 10% going Team Red when Team Green has every advantage. A complete product. If AMD actually cared about P/F it would be very obvious that $500 would be used. Not $1000. Most people got GTX 970, 1060, 1660Ti. RX580. RTX 3060/70/80 RTX 4060...
2014, $350 is with inflation now $466. $466 is about the price for a RX 7000 16GB. A card and peformance tier still stuck at 2020 performance. RX 6800XT 16GB = RX 7800XT 16GB = RX 9070 16GB. 2020 performance for $466 When we had RX 7000 16GB for over a year already And RTX 4070 Super Ti Whatever 16GB...
AMD could say that most people buy at $500. Launch the MSRP for the RX 9070XT 16GB at $550 still. But no...
RX 480/580 8GB launched 2017 for $229. GTX 970 in late 2014 for $350. That is what P/P looks like. Not 2020 80 class being sold for $500 when the 80 card before it was $500. 5 years and stagnation. Without CUDA.
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eyner4060
AMD does not know how to do marketing for their products... I can't tell if it's totally this guy's fault but they have to do better... Intel with the B580 (which is an inferior product) made an excellent job by highlighting the positive things of their card... On the other hand AMD with their totally messed up presentation, the lack of communication, their errors in the pdf released to the press (valve denied a Z2 steam deck), they look not professional at all. When you present to the public a new product you have to show: novelties, performance, release date and price (like Nvidia did)... AMD announced good products but these informations are missing so they announced new products but you as customer still have to wait to know the basics informations about the products... and this is something you don't expect from such a big company. The marketing sector should be close to the customer and the 6th January thousands of customers were with their wallet wide open to buy their new product but AMD marketing again missed the chance to match the customers expectations... With their behavior and lack of communications they convinced many to simply buy Nvidia again and again...
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AMD does not know how to do marketing for their products... I can't tell if it's totally this guy's fault but they have to do better... Intel with the B580 (which is an inferior product) made an excellent job by highlighting the positive things of their card... On the other hand AMD with their totally messed up presentation, the lack of communication, their errors in the pdf released to the press (valve denied a Z2 steam deck), they look not professional at all. When you present to the public a new product you have to show: novelties, performance, release date and price (like Nvidia did)... AMD announced good products but these informations are missing so they announced new products but you as customer still have to wait to know the basics informations about the products... and this is something you don't expect from such a big company. The marketing sector should be close to the customer and the 6th January thousands of customers were with their wallet wide open to buy their new product but AMD marketing again missed the chance to match the customers expectations... With their behavior and lack of communications they convinced many to simply buy Nvidia again and again...
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korbensc7218
And here I thought they could choose how much time they need for there keynote (within reasons of course), they could have taken 90mins if they wanted.
And: having only one power cable running to the card instead of 3 IS a major benefit, imo. (at least at the moment, I guess in the future there will be a need for 2 or more 12V-2x6 connections, but then you'll also need more old PCIe cables...). AND: it's in ATX 3.1 for gods sake, it's in the standard. But I guess it is still preferrable for customers with old PSUs, so they don't have to use adapters (you should write this down, Frank...). And the 70-class-card argument for chaning the naming is also BS.. since even with nvidia's naming scheme it is not clear anymore what a 70-class-card is... hope you don't start naming your CPUs Ryzen 16900 ... if you wanted it to make it easier, just use your CPU names... Radeon 3 /5 / 7 something something... And what about the next Genration.. will it be 10070 then LOL I guess not...
I don't think Mr. Azor does a good job...sry.
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And here I thought they could choose how much time they need for there keynote (within reasons of course), they could have taken 90mins if they wanted.
And: having only one power cable running to the card instead of 3 IS a major benefit, imo. (at least at the moment, I guess in the future there will be a need for 2 or more 12V-2x6 connections, but then you'll also need more old PCIe cables...). AND: it's in ATX 3.1 for gods sake, it's in the standard. But I guess it is still preferrable for customers with old PSUs, so they don't have to use adapters (you should write this down, Frank...). And the 70-class-card argument for chaning the naming is also BS.. since even with nvidia's naming scheme it is not clear anymore what a 70-class-card is... hope you don't start naming your CPUs Ryzen 16900 ... if you wanted it to make it easier, just use your CPU names... Radeon 3 /5 / 7 something something... And what about the next Genration.. will it be 10070 then LOL I guess not...
I don't think Mr. Azor does a good job...sry.
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60DollarCodger
Appreciate Frank being candid, and passionate about his team, but 7:20 is a little too 'echo-chamber' and seems tone-deaf to what the market responded to over those years.
While Frank's take is a popular one among cynical enthusiasts, all those consumers that bought Turing still got to use DLSS over those years, and experience any other uplift that was present over Pascal (and turn on RT if they wanted). How has AMD's market share gone since your competitor launched cards that allegedly didn't deliver 'value' and you continued to launch cards without ML upscaling or distinct hardware RT support.
Also, if it was such a bad offering for consumers, why are you going after exactly that with an offering in the 9000 series that seems to focus on ML upscaling and RT
I'm glad you are doing that finally and hope you succeed and disrupt, but don't throw shade when they can yawn and go 'SCOREBOARD' -- just detail your own exciting stuff that is coming.
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Appreciate Frank being candid, and passionate about his team, but 7:20 is a little too 'echo-chamber' and seems tone-deaf to what the market responded to over those years.
While Frank's take is a popular one among cynical enthusiasts, all those consumers that bought Turing still got to use DLSS over those years, and experience any other uplift that was present over Pascal (and turn on RT if they wanted). How has AMD's market share gone since your competitor launched cards that allegedly didn't deliver 'value' and you continued to launch cards without ML upscaling or distinct hardware RT support.
Also, if it was such a bad offering for consumers, why are you going after exactly that with an offering in the 9000 series that seems to focus on ML upscaling and RT
I'm glad you are doing that finally and hope you succeed and disrupt, but don't throw shade when they can yawn and go 'SCOREBOARD' -- just detail your own exciting stuff that is coming.
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CrazySerb
If they really cared about gaming, they would stop investing into FSR and start working with developers to get rendering quality back to where it was 20 years ago. Yes, 20 years ago, games like half life 2 had higher rendering quality while still trying to look as realistic as possible with very limited hardware resources... Much more enjoyable experience than having to count pixels of my 1440p monitor or watching at smearing and other artifacts caused by flawed fix called TAA (DLSS2, FSR2, XeSS, TSR).
Did everyone forgot AMD working with Dice to create Mantle! Where is that kind of effort to get rid of reliance on TAA to fix rendering quality issues in modern games!
We all know why AMD did not speak about GPUs. They were waiting for nvidia so they could discount 50$ for raster performance, tactic that worked very well for nvidia.
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If they really cared about gaming, they would stop investing into FSR and start working with developers to get rendering quality back to where it was 20 years ago. Yes, 20 years ago, games like half life 2 had higher rendering quality while still trying to look as realistic as possible with very limited hardware resources... Much more enjoyable experience than having to count pixels of my 1440p monitor or watching at smearing and other artifacts caused by flawed fix called TAA (DLSS2, FSR2, XeSS, TSR).
Did everyone forgot AMD working with Dice to create Mantle! Where is that kind of effort to get rid of reliance on TAA to fix rendering quality issues in modern games!
We all know why AMD did not speak about GPUs. They were waiting for nvidia so they could discount 50$ for raster performance, tactic that worked very well for nvidia.
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gageracer
Great BS answer. Give everybody what they wanna hear huh Either all other consumers want to know more about laptop AI CPU's or WE ARE NOT THE AUDIENCE, THE INVESTORS ARE. AI HYPE!
Naming was great. I have 7800x3d and 7800xt. To me that means I have top of the line gpu and cpu from Amd. It's easy to understand. now with the new naming it goes to Nvidia way and my 7800xt would be 7080xt. but there is no 7000 series on Nvidia. No 9000 as well. And on top of that 7800 is not comparable to 4080. it's comparable to 4070 cause how can u know the competitor performance before release Is this why you guys are hiding everything You'll test their gpu then price accordingly What are u even doing man That means you will charge as 5070 and ti pricing. No thanks. I'll go grab the competitor if you are the red version of them.
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Great BS answer. Give everybody what they wanna hear huh Either all other consumers want to know more about laptop AI CPU's or WE ARE NOT THE AUDIENCE, THE INVESTORS ARE. AI HYPE!
Naming was great. I have 7800x3d and 7800xt. To me that means I have top of the line gpu and cpu from Amd. It's easy to understand. now with the new naming it goes to Nvidia way and my 7800xt would be 7080xt. but there is no 7000 series on Nvidia. No 9000 as well. And on top of that 7800 is not comparable to 4080. it's comparable to 4070 cause how can u know the competitor performance before release Is this why you guys are hiding everything You'll test their gpu then price accordingly What are u even doing man That means you will charge as 5070 and ti pricing. No thanks. I'll go grab the competitor if you are the red version of them.
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Ferdinand208
AMD made a huge mistake. They could have done the show with 1/3 CPU, 1/3 AI, 1/3 Radeon. Just like what their company wants to do. They could have presented a quick cool thing presentation of 10 minutes that shows how close they are to the 40 generation of Nvidia. To show that most weak points of Radeon are solved with RDNA4. They didn't need to show prices. They didn't need to share any secrets.
What they _did_ say to the world is: We are the same old AMD, we don't innovate, we are always years behind Nvidia, FSR4 is so bad we didn't want to show it, we need a few months to get RDNA4 to work.
From tech guys I trust, it looks like RDNA4 is going to be great if they get the price right.
From AMD, it looks like this is going to be another 5700XT. Nice product but 2 years too late.
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AMD made a huge mistake. They could have done the show with 1/3 CPU, 1/3 AI, 1/3 Radeon. Just like what their company wants to do. They could have presented a quick cool thing presentation of 10 minutes that shows how close they are to the 40 generation of Nvidia. To show that most weak points of Radeon are solved with RDNA4. They didn't need to show prices. They didn't need to share any secrets.
What they _did_ say to the world is: We are the same old AMD, we don't innovate, we are always years behind Nvidia, FSR4 is so bad we didn't want to show it, we need a few months to get RDNA4 to work.
From tech guys I trust, it looks like RDNA4 is going to be great if they get the price right.
From AMD, it looks like this is going to be another 5700XT. Nice product but 2 years too late.
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patriotthinking
Why not bring fsr 4 super resolution capability to rx 7000 series instead of bringing all capabilities like frame gen. Do what Nvidia is doing if you're following them. I know there is a hardware limitation of bringing all machine learning capabilities to the 7000 series. Comparison wise rx 7000 series are similar to rtx 30 series and rx 9000 series will be similar to rtx 40 series. So rx 7000 can have at least fsr 4 super resolution feature. Also 90% of users will buy graphics cards below $500 not below $1000. Saying 90% of users are below $500 is taking all graphics cards users except enthusiasts. To compete sell 9070xt at $450 and 9070 at $350 and forget about profit margin else you'll lose market share even more this generation.
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Why not bring fsr 4 super resolution capability to rx 7000 series instead of bringing all capabilities like frame gen. Do what Nvidia is doing if you're following them. I know there is a hardware limitation of bringing all machine learning capabilities to the 7000 series. Comparison wise rx 7000 series are similar to rtx 30 series and rx 9000 series will be similar to rtx 40 series. So rx 7000 can have at least fsr 4 super resolution feature. Also 90% of users will buy graphics cards below $500 not below $1000. Saying 90% of users are below $500 is taking all graphics cards users except enthusiasts. To compete sell 9070xt at $450 and 9070 at $350 and forget about profit margin else you'll lose market share even more this generation.
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pcworld
IMO, if AMD wants to sell in large numbers and regain some market share back then the 9070 XT has to either significantly beat the 5070 and be a little cheaper or if it's around the same performance then it needs to be significantly cheaper, like $399. AMD needs to forget about profit margins this generation, they are making insane money from server, $399 would still be easily a profit and a massively higher profit then PS5/Xbox chips they sell, so just take the market share win here AMD.
Obviously if the turns out to be faster than the 5070Ti then AMD can price it a little higher, maybe $599 but in a nutshell AMD needs to understand their branding carries a 30-50% drag factor, rightly or wrongly but that's the reality of today.
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IMO, if AMD wants to sell in large numbers and regain some market share back then the 9070 XT has to either significantly beat the 5070 and be a little cheaper or if it's around the same performance then it needs to be significantly cheaper, like $399. AMD needs to forget about profit margins this generation, they are making insane money from server, $399 would still be easily a profit and a massively higher profit then PS5/Xbox chips they sell, so just take the market share win here AMD.
Obviously if the turns out to be faster than the 5070Ti then AMD can price it a little higher, maybe $599 but in a nutshell AMD needs to understand their branding carries a 30-50% drag factor, rightly or wrongly but that's the reality of today.
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andreiga76
What I got from this interview and slides showed to the press:
- their price strategy will be a lower price than NVidia, like always for AMD.
- they will fight against 5070/5070ti, no 5080 competitor, so in this generation they lost 2 tier products compared to 1 tier on last generation.
- I think they are ignoring Intel too much since Intel will be part of their target audience, they've waited for NVidia not for Intel
- there is a clear difference between engineers on NVidia team and AMD team, you can look only at their cooling solutions, NVidia managed to create a two slot 575W FE card, AMD only showed AIB cards with 2-3 slots and for sure much lower wattage.
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What I got from this interview and slides showed to the press:
- their price strategy will be a lower price than NVidia, like always for AMD.
- they will fight against 5070/5070ti, no 5080 competitor, so in this generation they lost 2 tier products compared to 1 tier on last generation.
- I think they are ignoring Intel too much since Intel will be part of their target audience, they've waited for NVidia not for Intel
- there is a clear difference between engineers on NVidia team and AMD team, you can look only at their cooling solutions, NVidia managed to create a two slot 575W FE card, AMD only showed AIB cards with 2-3 slots and for sure much lower wattage.
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raynel8495
16:45 Dumest explanation for the naming scheme. You couldn't call it the 9700 to let users know that this is our 5070 competitor and or the 9700XT for a 5070 Super or Ti competitor That's explanation he gave is even more convoluted than the problem. Dude it's real simpler. The 5080 Competitor call the 9800, ti competitor call it the 9800XT, Ti super competitor call it the XTX. SIMPLE AS PiE! All this new naming scheme does is make AMD seem like aren't capable of having an original idea and have to ride NVidia's cotails for everything. If I heard that explanation and I was the CEO I would fire this dude. No wonder Nvidia keeps handing AMD there rear ends.
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16:45 Dumest explanation for the naming scheme. You couldn't call it the 9700 to let users know that this is our 5070 competitor and or the 9700XT for a 5070 Super or Ti competitor That's explanation he gave is even more convoluted than the problem. Dude it's real simpler. The 5080 Competitor call the 9800, ti competitor call it the 9800XT, Ti super competitor call it the XTX. SIMPLE AS PiE! All this new naming scheme does is make AMD seem like aren't capable of having an original idea and have to ride NVidia's cotails for everything. If I heard that explanation and I was the CEO I would fire this dude. No wonder Nvidia keeps handing AMD there rear ends.
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ole7736
Frank, we are glad that AMD wants to make their model numbers easier to understand. But please (!) stick to one naming scheme for a longer period than in the past. To me, brand recognition and familiarity, after performance metrics of course, are the most important factors for getting enthusiastic about a product. I was perfectly happy with the 7000 series naming (aside from XT vs. XTX) not copying NVidia but continuing a distinctly recognizable AMD product line. I felt AMD Radeon had finally found its way, using recognizable, solid and powerful sounding skew monikers.
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Frank, we are glad that AMD wants to make their model numbers easier to understand. But please (!) stick to one naming scheme for a longer period than in the past. To me, brand recognition and familiarity, after performance metrics of course, are the most important factors for getting enthusiastic about a product. I was perfectly happy with the 7000 series naming (aside from XT vs. XTX) not copying NVidia but continuing a distinctly recognizable AMD product line. I felt AMD Radeon had finally found its way, using recognizable, solid and powerful sounding skew monikers.
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alcontv4133
We spent months preparing and figuring out what the public wanted to hear ,then proceeds to not mention anything about video cards which is the only thing everyone cares about. This is why AMD will always be second,they don't believe in their own product, Always waiting to see what Nvidia does to then priced their card just cheap enough to compete. But Nvidia threw a massive boulder in their way pricing that 5070 at $570. Now AMD has to go back to investors and figure out a way to still compete and make/lose money in order to stay relevant this time around.
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We spent months preparing and figuring out what the public wanted to hear ,then proceeds to not mention anything about video cards which is the only thing everyone cares about. This is why AMD will always be second,they don't believe in their own product, Always waiting to see what Nvidia does to then priced their card just cheap enough to compete. But Nvidia threw a massive boulder in their way pricing that 5070 at $570. Now AMD has to go back to investors and figure out a way to still compete and make/lose money in order to stay relevant this time around.
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curio78
50 series is lame. All they did was improved ray tracing and added software feature of multi frame gen. The AI for 5070 is on par with intel arc b580. But the gaming raw performance is exactly the same as 40 series. This is simply a refresh. So what happens when b580 enables the software feature of multiframe generation given it has the AI compute power that 5070 has!!!
They could have at least given more vram but not even that. Instead they chose to limit multi frame gen only for 50 series to fake claim more performance compared to 40 series.
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50 series is lame. All they did was improved ray tracing and added software feature of multi frame gen. The AI for 5070 is on par with intel arc b580. But the gaming raw performance is exactly the same as 40 series. This is simply a refresh. So what happens when b580 enables the software feature of multiframe generation given it has the AI compute power that 5070 has!!!
They could have at least given more vram but not even that. Instead they chose to limit multi frame gen only for 50 series to fake claim more performance compared to 40 series.
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TheRealRoadhog
Now I only play FPS and Racing games, so for me, in fast action, quick response required games, I really have no need or desire to use RayTracing. When I am being shot at from four different directions, or driving in access of 140mph, I have no time to see the difference. I can see the benefit for those who play more story line games, etc. To each their own on this topic and I am not slamming RT, just my opinion. Very good interview, really appreciate the frankness in the answers, nicely done.
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Now I only play FPS and Racing games, so for me, in fast action, quick response required games, I really have no need or desire to use RayTracing. When I am being shot at from four different directions, or driving in access of 140mph, I have no time to see the difference. I can see the benefit for those who play more story line games, etc. To each their own on this topic and I am not slamming RT, just my opinion. Very good interview, really appreciate the frankness in the answers, nicely done.
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tomoprime217
Halfway through this interview and it sounds bad, AMD is killing off what gamers want which is better native renderering. Fake frame frames sucks. Sounds like support ends for older hardware at FSR 3.1. They improved raytracing and the NPU. Big whoop. Now the market pushes path tracing. Who really wants this I would happily take 20% more cu's on the die than the other stuff for my hard earned money. Card prices get jacked up over luxury items and rasterization takes a back seat.
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Halfway through this interview and it sounds bad, AMD is killing off what gamers want which is better native renderering. Fake frame frames sucks. Sounds like support ends for older hardware at FSR 3.1. They improved raytracing and the NPU. Big whoop. Now the market pushes path tracing. Who really wants this I would happily take 20% more cu's on the die than the other stuff for my hard earned money. Card prices get jacked up over luxury items and rasterization takes a back seat.
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chr1srugby
Saying that waiting to hear from competitors would make them more competitive is such bs.
Knowing what your competitor is doing gives you the lowest bar to aim for in all aspects.
NOT knowing means you are incentivised to go above what you think they might do to make sure you actually are competitive.
Waiting to announce ONLY benefits AMD, not consumers.
That said, this interview was far better than any of the cringeworthy, buzzword bingo keynotes I've seen.
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Saying that waiting to hear from competitors would make them more competitive is such bs.
Knowing what your competitor is doing gives you the lowest bar to aim for in all aspects.
NOT knowing means you are incentivised to go above what you think they might do to make sure you actually are competitive.
Waiting to announce ONLY benefits AMD, not consumers.
That said, this interview was far better than any of the cringeworthy, buzzword bingo keynotes I've seen.
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manpais
Actually can agree with his explanation for the new rebranding for amd naming eventho quite confusing for people that are familiar with their previous naming scheme. Most of my friends dont even know what is the difference between nvidia cards naming just that higher number = better performance. I believe following their competitor which is more well known is better for product placing in the market. Hope AMD does well this generation and maybe I can switch later
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Actually can agree with his explanation for the new rebranding for amd naming eventho quite confusing for people that are familiar with their previous naming scheme. Most of my friends dont even know what is the difference between nvidia cards naming just that higher number = better performance. I believe following their competitor which is more well known is better for product placing in the market. Hope AMD does well this generation and maybe I can switch later
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yi-vn4fz
if im there i would tell amd stop bs excuses, intel is brave enough to announce pricing and release before nvidia, although their new gpu having problem pair with old cpu now. while amd, sorry this time, we have been waiting for u and curses nvidia for years, u disappointed us, you wait nvidia pricing 1st thats a prove your just dont want to release a product as cheap as possible like intel did. u make urself not far different from greedy jenson huang
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if im there i would tell amd stop bs excuses, intel is brave enough to announce pricing and release before nvidia, although their new gpu having problem pair with old cpu now. while amd, sorry this time, we have been waiting for u and curses nvidia for years, u disappointed us, you wait nvidia pricing 1st thats a prove your just dont want to release a product as cheap as possible like intel did. u make urself not far different from greedy jenson huang
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