AMD's Wasted Keynote: Non-X Ryzen 5000 CPUs (OEM), New Laptops, & RX 6000 Updates in 1H21
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Date: 2021-01-13
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Comments and reviews: 10
Bill
I agree the keynote was boring, but I understand what was going on. Just making good products is not enough for success. AMD has struggled to get major OEMs to use their CPUs, especially for laptops, which has resulted in minimal market penetration so far. AMD needed to court these potential partners, which is what their presence on the keynote was all about. HP, Lenovo & Microsoft all recently made major commitments to use AMD chips so AMD let them have some limelight at CES. You can bet that future negotiations for additional OEM partners will get a boost from the demonstration that AMD rewards their partners. If you notice, AMD briefly demoed, but did not announce several products that are coming soon. It s easy to get lost on the noise of CES. AMD wants to do most of their product rollouts with their own events where they don t have to compete with thousands of other rollouts for attention.
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I agree the keynote was boring, but I understand what was going on. Just making good products is not enough for success. AMD has struggled to get major OEMs to use their CPUs, especially for laptops, which has resulted in minimal market penetration so far. AMD needed to court these potential partners, which is what their presence on the keynote was all about. HP, Lenovo & Microsoft all recently made major commitments to use AMD chips so AMD let them have some limelight at CES. You can bet that future negotiations for additional OEM partners will get a boost from the demonstration that AMD rewards their partners. If you notice, AMD briefly demoed, but did not announce several products that are coming soon. It s easy to get lost on the noise of CES. AMD wants to do most of their product rollouts with their own events where they don t have to compete with thousands of other rollouts for attention.
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Keith
Sorry Steve but this was an important move for AMD the company. Benchmarks do not mean anything to 90% of all high end laptop buyers. Marketing is everything. Regular people still buy Intel because they remember the blue guys and AMD has never had a superbowl commercial. AMD has built enough of a product image that people remember it as something good . CES is going to be seen by more average consumers so having a slew of leaders talk about working with AMD goes a long way to building a trust with consumers. It's a really good time for AMD to drop that superbowl commercial. Something heartwarming with kittens.
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Sorry Steve but this was an important move for AMD the company. Benchmarks do not mean anything to 90% of all high end laptop buyers. Marketing is everything. Regular people still buy Intel because they remember the blue guys and AMD has never had a superbowl commercial. AMD has built enough of a product image that people remember it as something good . CES is going to be seen by more average consumers so having a slew of leaders talk about working with AMD goes a long way to building a trust with consumers. It's a really good time for AMD to drop that superbowl commercial. Something heartwarming with kittens.
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Loek
AMD's TDP calculation for mobile is actually similar or better than Intel as far I have been able to find out. It tracks the APU's average power draw over a certain amount of time (seems like it's somewhere around 5 minutes, with a slight weighting towards more recent values) and when it hits the TDP or a value set by the OEM, it throttles the APU back to that power draw.
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AMD's TDP calculation for mobile is actually similar or better than Intel as far I have been able to find out. It tracks the APU's average power draw over a certain amount of time (seems like it's somewhere around 5 minutes, with a slight weighting towards more recent values) and when it hits the TDP or a value set by the OEM, it throttles the APU back to that power draw.
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Birki
No 5600 non-x? OK then, nothing relevant to me. So sad. AMD is trying very hard to push me back to intel. I refuse to spend 80 more than i did last gen for my Ryzen 5.
If rocket lake launches, has a 220-250 6/12+ CPU, which isn't complete Dogshit compared to the 5600x, then i will buy intel. AMD has until then to release a 5600 non-X.
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No 5600 non-x? OK then, nothing relevant to me. So sad. AMD is trying very hard to push me back to intel. I refuse to spend 80 more than i did last gen for my Ryzen 5.
If rocket lake launches, has a 220-250 6/12+ CPU, which isn't complete Dogshit compared to the 5600x, then i will buy intel. AMD has until then to release a 5600 non-X.
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jozsi
AMD has already beaten Intel on a level playing field.
The only things Intel has that AMD doesn't is the proprietary WiFi/Thunderbolt stuff and the partners.
AMD went after their partners, which is good for us customers who want Intel to dial down its hubris and start improving. Sorry, the show wasn't for us, it was for Intel.
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AMD has already beaten Intel on a level playing field.
The only things Intel has that AMD doesn't is the proprietary WiFi/Thunderbolt stuff and the partners.
AMD went after their partners, which is good for us customers who want Intel to dial down its hubris and start improving. Sorry, the show wasn't for us, it was for Intel.
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ANHA
Products are probably ready and just waiting to be announced. They did not announce anything because there is no room in TSMC, there is sony, microsoft, apple and amd all trying to get wafers at same time. So they did not wanna announce anything that is not going to be available until April.
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Products are probably ready and just waiting to be announced. They did not announce anything because there is no room in TSMC, there is sony, microsoft, apple and amd all trying to get wafers at same time. So they did not wanna announce anything that is not going to be available until April.
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Mark
The AMD presentation was only UN Agenda 21 talking topics..... Last year I bought computer with a 3700 AMD CPU...
I regret it not only i look for prices and performance but more important is how the company is ...... Go Woke Go broke.
Next build will most likely be Intel.
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The AMD presentation was only UN Agenda 21 talking topics..... Last year I bought computer with a 3700 AMD CPU...
I regret it not only i look for prices and performance but more important is how the company is ...... Go Woke Go broke.
Next build will most likely be Intel.
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Interstate
(Higher executive ass-kissing is better) - OMG :'D :'D This is f awesome! I love you guys from GN! If I'am down a bit I just watch one of your vids and sometimes I'am back on smiling or even fall of my chair after max 42 seconds! Thanks for making all these content!
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(Higher executive ass-kissing is better) - OMG :'D :'D This is f awesome! I love you guys from GN! If I'am down a bit I just watch one of your vids and sometimes I'am back on smiling or even fall of my chair after max 42 seconds! Thanks for making all these content!
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Gareth
I mean I guess they could talk about all the things they screwed up in the keynote....would be weird but you know we are in 2021 and Godzilla didn't spawn and wreck the world at the end of 2020 like I hoped so we have time still for other shenanigans.
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I mean I guess they could talk about all the things they screwed up in the keynote....would be weird but you know we are in 2021 and Godzilla didn't spawn and wreck the world at the end of 2020 like I hoped so we have time still for other shenanigans.
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iDeagles
Well, they started by matching Intel's price and now they've went and created the same useless events. Before too long they're gonna let us know that they'll be on 7nm for the foreseeable future and cutting cores off their high end skus.
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Well, they started by matching Intel's price and now they've went and created the same useless events. Before too long they're gonna let us know that they'll be on 7nm for the foreseeable future and cutting cores off their high end skus.
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