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Perceptual Mapping & Product Positioning Explained - Wolters World

Perceptual Mapping & Product Positioning Explained - Wolters World

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Rating: 4.0; Vote: 1
This lecture helps you determine how your firm or products are perceived by your customers in relation to your competition. Very helpful for small or big businesses trying to find new niches where they could sell their products
Date: 2022-02-04

Comments and reviews: 2


Hi BADM 320 students from Fall 2019. Wow I need to lose weight. Sorry for the last minute cancelation of class. I will have some new segmentation videos out later this month to make up for this old one and the other old one you have. The media space videos were filmed last summer so you will recognize some of the shirts: )
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Thank you very much and the video helps me to understand perceptual map. But there is one thing i'm not very clear, how can we set the boundary of each features? like how do we measure it and put it in different position? Is there any way we can make a perceptual map more digitization and more accurate.
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