4 Secrets to Shooting Commercials
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Date: 2022-09-13
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Comments and reviews: 20
Brendan
Isnt bokeh their to serve the story? People don't think bokeh looks cheap when they're watching films, because most of the time the bokeh is serving it's purpose which directs you to something and ignore other things. It's a focuser. People who use it just for the look I don't exactly know if they know what they're doing. Sure it can be pleasing to the eye, and be an artistic choice. But it's really supposed to bring our attention to other things. And most people do not think something looks cheap with bokeh in my experience. Most people don't understand how bokeh even works and how light in the camera creates bokeh works either, It generally only enhances the story if used right. As it should.
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Isnt bokeh their to serve the story? People don't think bokeh looks cheap when they're watching films, because most of the time the bokeh is serving it's purpose which directs you to something and ignore other things. It's a focuser. People who use it just for the look I don't exactly know if they know what they're doing. Sure it can be pleasing to the eye, and be an artistic choice. But it's really supposed to bring our attention to other things. And most people do not think something looks cheap with bokeh in my experience. Most people don't understand how bokeh even works and how light in the camera creates bokeh works either, It generally only enhances the story if used right. As it should.
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Randall
The Bolt is about $175k installed in the USA. That doesn't include a camera or lenses or any lighting gear. But it's a worthless tool unless you have the lighting, design, and screen direction skills. You've got to be passionate and relentless to attain Okuda's level. There are hundreds of tricks to making products look great. Brands like Folgers will spend $1mm+ every year for a library of stock shots of steaming coffee, coffee pouring, swirling, etc. There are specialists within table top shooting who, for example, know how to get beer poured perfectly to just rim the glass with a little head.
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The Bolt is about $175k installed in the USA. That doesn't include a camera or lenses or any lighting gear. But it's a worthless tool unless you have the lighting, design, and screen direction skills. You've got to be passionate and relentless to attain Okuda's level. There are hundreds of tricks to making products look great. Brands like Folgers will spend $1mm+ every year for a library of stock shots of steaming coffee, coffee pouring, swirling, etc. There are specialists within table top shooting who, for example, know how to get beer poured perfectly to just rim the glass with a little head.
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Avidcomp
I was thinking of all that work that went into the Saving Private Ryan (released 1998) scene. Not at the time but within a few years, it could be done 3D cgi, just as good.
They shot over 2 days with extras. Then there was the compositing. I wonder what the cost analysis comparison would be today between in-camera to pure cgi?
Given that because the director could nit-pick more with the cgi, they probably would. But would the budget be much different?
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I was thinking of all that work that went into the Saving Private Ryan (released 1998) scene. Not at the time but within a few years, it could be done 3D cgi, just as good.
They shot over 2 days with extras. Then there was the compositing. I wonder what the cost analysis comparison would be today between in-camera to pure cgi?
Given that because the director could nit-pick more with the cgi, they probably would. But would the budget be much different?
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News
In case you guys need to know, the Bolt Cinebot is around $275k and the Bolt Cinebot Jr. is around $206k. You can also convert an industrial welding / painting robot arm to a cinebot, controlled by and opensource ardruino or programmed on a Maya software. There's KUKA bot from Germany and ones made in China below $25k
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In case you guys need to know, the Bolt Cinebot is around $275k and the Bolt Cinebot Jr. is around $206k. You can also convert an industrial welding / painting robot arm to a cinebot, controlled by and opensource ardruino or programmed on a Maya software. There's KUKA bot from Germany and ones made in China below $25k
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Ali
Shallow DOF in product photography does not make it look cheap at all. Especially if you are shooting food and beverage at a certain angle and there are many probs in the shot and you want to show the star of the scene then it is expected to be shot at the low aperture and even you should consider using a macro lens.
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Shallow DOF in product photography does not make it look cheap at all. Especially if you are shooting food and beverage at a certain angle and there are many probs in the shot and you want to show the star of the scene then it is expected to be shot at the low aperture and even you should consider using a macro lens.
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Helge
Don't use shallow DOF, it makes it look like you don't have time or money for proper lighting. Sounds like he is producing commercials for professional videoproduction-craftsmen. I guess most non-videoproduction viewers would be more impressed by filmatic shallow DOF than not. Just a thought.
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Don't use shallow DOF, it makes it look like you don't have time or money for proper lighting. Sounds like he is producing commercials for professional videoproduction-craftsmen. I guess most non-videoproduction viewers would be more impressed by filmatic shallow DOF than not. Just a thought.
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Tommy
Awesome episode. We're adding Commercial production to our roster of business. So any Advertising Agency Art Directors and Corporate Brands? We want you as our Clients. Motion Control Camera Moves was pioneered by John Dykstra dubbed the Dykstraflex in 1975 or 1976.
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Awesome episode. We're adding Commercial production to our roster of business. So any Advertising Agency Art Directors and Corporate Brands? We want you as our Clients. Motion Control Camera Moves was pioneered by John Dykstra dubbed the Dykstraflex in 1975 or 1976.
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TanteDante
How do you make product photography look good without much budget? Use blender(free open source 3D render engine) and render it? I heard like 70% or 80% of IKEA catalogues are 3D renders.
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How do you make product photography look good without much budget? Use blender(free open source 3D render engine) and render it? I heard like 70% or 80% of IKEA catalogues are 3D renders.
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Manuelo
Hey dudes! Love your Vids! so much learning! I have a question. What frame rate did u use for the interview? Or what frame rate do you recommend to be used filming an interview? Peace!
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Hey dudes! Love your Vids! so much learning! I have a question. What frame rate did u use for the interview? Or what frame rate do you recommend to be used filming an interview? Peace!
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Jeremy
Aaaaaaand, you DONT NEED to YELL so much in a video for shock factor. If the content is good, then let it be. Too much yelling can become annoying. BUT. GREAT TOPICAL VIDEO!
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Aaaaaaand, you DONT NEED to YELL so much in a video for shock factor. If the content is good, then let it be. Too much yelling can become annoying. BUT. GREAT TOPICAL VIDEO!
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Painmore
The client be like: 200 bucks for a 20 sec video? THATS WAY TOO MUCH! My boss agreed for 100 bucks. after we finished it, the client: We don't like it, it looks cheap.
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The client be like: 200 bucks for a 20 sec video? THATS WAY TOO MUCH! My boss agreed for 100 bucks. after we finished it, the client: We don't like it, it looks cheap.
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Pzazz
Great work guys. Ted can you do something on filming a product tutorial. got a commercial product that needs filming (technical gas emission tester, exciting hey)
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Great work guys. Ted can you do something on filming a product tutorial. got a commercial product that needs filming (technical gas emission tester, exciting hey)
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Pascal
Hey nice video, good tips. Btw im searching for a motorized lazy susan to get my product photo & Videographie on the next lvl. Can you recommend some Indi Mogul?
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Hey nice video, good tips. Btw im searching for a motorized lazy susan to get my product photo & Videographie on the next lvl. Can you recommend some Indi Mogul?
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Tim
having your back lights in shot, is like having 2 flashlights blasting me in the eyes, while trying to focus on you. Its uncomfortable, annoying, and distracting.
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having your back lights in shot, is like having 2 flashlights blasting me in the eyes, while trying to focus on you. Its uncomfortable, annoying, and distracting.
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iljanster
guys
, 0: 43-0: 50 can anyone help me find this plugin/effect/preset? Seen it used a few times here and there but can't find it anywhere. Thank you!
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guys
, 0: 43-0: 50 can anyone help me find this plugin/effect/preset? Seen it used a few times here and there but can't find it anywhere. Thank you!
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GamesBlast
Can't help but be amazed with how a really short clip can give too many impressions on a product. That's the magic of advertising!
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Can't help but be amazed with how a really short clip can give too many impressions on a product. That's the magic of advertising!
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Surya
You know there's a real perfectionist doing really good job when they are wearing all black wheter its outfit or equipment.
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You know there's a real perfectionist doing really good job when they are wearing all black wheter its outfit or equipment.
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ACE
It must be terrifying to be interviewed by this dude. He stares creepily like 6 inches away from your face. It never fails.
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It must be terrifying to be interviewed by this dude. He stares creepily like 6 inches away from your face. It never fails.
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samuel
The Edelkrone and Rhino motion control systems make some of the motion possible at more reasonable price points
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The Edelkrone and Rhino motion control systems make some of the motion possible at more reasonable price points
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insanedb
Go small and go simple it's hard to trust that advice when you have a super expensive robotic arm behind you
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Go small and go simple it's hard to trust that advice when you have a super expensive robotic arm behind you
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