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A Beginner's Guide to America's Favorite Korean Grocery Store K-Town

A Beginner's Guide to America's Favorite Korean Grocery Store K-Town

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Rating: 4.0; Vote: 1
On today's episode of K-Town, Matthew Kang is at H Mart- a Korean grocery store chain that is expanding rapidly in America. For first time shoppers, H Mart can be daunting, but Matthew is here with five tips to help newcomers navigate the aisles
Date: 2020-05-20

Comments and reviews: 10


My town has a huge asian population, mostly Indian and Chinese but Korean comes third. We have a small indian grocery store that only Indians know about (and most non-Indian kids because we have 2nd gen Indian friends. Indians usually live separate from the rest of us. If whites, blacks, arabs, and non-indian asians can live in 1 neighborhood, why cant Indians) Back to the topic, my town has so many Asians yet there are not really many Asian grocery stores. We have a lot of authentic restaurants, but thats it. If I had to guess it is because Indian families tend to cook Indian food with ingredients you wont find at Harris Teeter or Walmart, but other groups tend to cook American food with rice, or Asian food with American ingredients. I guess it is cultural differences. I could be wrong I am just going off experiences as a white kid who stayed for dinner a few times at my friends houses.
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13 for that phat platter of sashimi? Amazing! I would be bringing that to work every day with a cup or two of rice made in the morning which I could nuke and drench in soy. I have a hypermetabolism so eat 1200 calories for lunch easily. I would likely have a half-pound of edamame to go with it all. It would be a good break from my usual 2 pound burrito from my favorite Mexican hole-in-the-wall. I would switch up between the sashimi and the maki. When my wife and I get take-out from our favorite sushi place they always include 4 place settings because they can't believe we can pack down that much (we are both world-class surfers so we burn calories like nuclear plants - think Mike Phelps.
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What i love about H mart is that they created a pemium asian grocery shopping experience. By premiuim, I don't mean expensive because they beat out most places in terms of price. What i mean is that if you go to a H mart, the produce and fish and meat are always fresh. I have been to H marts in NY, Atlanta, Seattle, and Chicago, and none of them failed me in that regards. I currently live in a small town, and if you go to an asian grocery store, often times it'll be slightly dusty, the frozen section hasn't been restocked in forever, and the produce is only fresh about once a week if you're lucky. However, in my town that's the best I got so that's where I go.
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So I'm not too fond of this video because the truth is, it's really about how much money you have. We have a love and hate relationship with Hmart. Love when they have stuff on sale like 99 cents of tofu, a box of Ramen, or when certain meat is on sale, but other than that, it's expensive. Ban Chan is expensive for that small size and so is pre-made anything. It's basically a rip-off in my opinion. Plus, the workers judge you. They are biased against poor or middle class people. Maybe not all but this is from personal experience. So we only go here once in a while. Not to be a downer and all, but this is the truth for us.
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Informative, well-made and fun to watch video! But just to point out a huge pet peeve o' mine, eating in any grocery store without paying for it first is a NO-NO. If you gotta do it, go to the customer service desk and ask (giving the host the benefit of the doubt, maybe he already got permission. Also, from my past experience, if you visit Hmart on the weekends, they do have sample stalls set up.
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Ive been shopping at H-Mart since I was a kid they were cheap and by far the best quality but now price have gone up along with the being plenty of competition not just from not just from other international markets a growing and expanding isles and choices from your traditional American grocery store as they become more aware of the growing ethnic audience and the changing test of their consumer.
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Check the expiration date on EVERYTHING YOU BUY. I didn't and came home with half of my items outdated by A YEAR! Not a week or month. A YEAR. Tons of fresh jarred Tobagi kimchi in the refrigerated section. which is supposed to be a top brand. expired a year ago. Couldn't take anything back, because I'd have to drive 50 miles down and 50 back.
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Hey man, I enjoy your show and respect the love you're bringing for Korean food, but your lack of Korean knowledge is kind of disappointing. For example, that ramen is pronounced booshuh, not booshu. Booshuh is a word that anyone who grew up with Korean should know. Han Ah Reum means arm full, not one arm.
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I drive an hour & a half to get to my closest HMart. Worth every agonizing minute on the DC beltway. Wish they kept up a better supply of kimbap. They're often out. Also, the jars of kimchi are very good, but the plastic boxes of fresh kimchi made in Maspeth, Queens is AMAZING. I'm eating some right now.
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Matthew Kang shoplifted. He opened a bag of raw ramen and applied seasoning on it. Don't make such an attempting when you haven't paid otherwise you'll be arrested and prohibited from entering any store in the chain you've done such a misdemeanor. What an anticipated, automatic cancellation of K-TOWN!
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