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Portfolio Analysis Explained - The BCG Matrix - Wolters World

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Rating: 4.0; Vote: 1

Portfolio analysis allows a company to analyze and divide up their portfolio of products and/or services in two dimensions, market share and market growth. This allows firms to determine where investment and divestment should happen. cash cows, dogs, stars and question marks
Date: 2022-02-04

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Comments and reviews: 5

charles
Hello professor, Thank you for the video. I have a product in the cash cow category. this means that there is less market growth and the market may shrink. is it advisable to have a product in the cash cow category for a long time?
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Nancy
Mark, I have watched your travel videos for YEARS. Today I found this video while working on my project for Strategic Management. I also agree with FailedOdyssey, this was better than the explanation in my textbook.
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Brandon
This topic appeared so daunting initially. Thank you for your assistance Sir. Follow what God has called you to, He is faithful to finish every good work He begins. Psalm 37: 5
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Elijah
This has been really helpful considering my actual business management professor is a little. out of touch. Your explanation was perfect, thank you.
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sundie
WOW. thanks very much you have nailed it. found it difficult to get the concept thanks to your well simplified concept
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