VehiclesFashionRecipesBlogsHuntTravelsSportFunHandmadeITEducation
Mini-Games
x

x
zakruti.com » Blogs and People » Philip DeFranco
Silicon Valley, Bezos & More Why Patagonia Is Causing Tech and Finance Bros To Panic.

Silicon Valley, Bezos & More Why Patagonia Is Causing Tech and Finance Bros To Panic.

FBTwitterReddit

video description

Rating: 4.0; Vote: 1
Silicon Valley, Bezos & More Why Patagonia Is Causing Tech and Finance Bros To Panic. Miranda Tremblay: Growing up I always thought Patagonia was strictly a camping wear store (my family could never afford it but my friends who could were also those kids who would go camping in the summer so my kid brain put those together) then I went to college and saw frat boys wearing them and now I live in NYC and work in Midtown (in theater, not tech and finance) and I see this all the time. I think the core group of people attaining these items has shifted from people that did go camping to now people who have used this as a status symbol. I frankly give props to Patagonia for realizing that they have been drifting in recent years away from their mission statement and are aiming to correct it. Hopefully we soon see them donating more than 1% to save the planet or seeing other companies enact something similar. We can all stop using straws and paper bags and what not but eventually it has to be on the companies to also combat climate change and less on the consumer
Date: 2019-11-01

Comments and reviews: 9


I think Patagonia is being genuine with making decisions considering the environment. Since economics is one of the three pillars to sustainability, it is clear to why they are actively trying to move their market towards more conscious consumers. This is not really discriminatory in a sense that they are banning certain groups, but rather trying to influence other businesses to reflect internally to see if they are qualified to make transactions with a brand that is known to be ecologically conscious. If they continued to make deals with businesses that have essentially no triple bottom line for the environment, then Patagonia would be seen as hypocritical in its way of business practice.
reply

I don't mind companies being political, but I don't really understand Patagonia's decision to not sell to a certain group of people. Wouldn't it be better to not exclude one of their biggest client groups, and instead use the profit made from that client group on donating/supporting the environment organizations they find important? It just seems like such a waste to exclude such a big client group, just because they're not in the industry you'd prefer your clients to be in. I could understand if it was oil companies, or similar, which has an increased direct affect on the environment, but to exclude all who are not in their prefered client group seems strange.
reply

This was a really good video, but I think it missed out on the connection the PNW has to all this I'm from Seattle, and let me tell you, Patagonia is EVERYWHERE. Like its pretty well known that Washington and Oregon people looovvveee Patagonia, because we are sorta that target demographic of enviromentalists and outdoor enthusiasts. And lots of rain. So, I think when tech companies (Microsoft, Amazon, Google) got big around here, the Patagonia came with it Then, of course as tech and the finance world melded and this Vest-iform happened, the rest of the industry lost touch with WHY Pacific NorthWesterners love them so much.
reply

Wow kudos to patagonia. we as a consumer and as individuals we have nearly no say in how big corporations run their business, we as a consumer base, a community can make a difference, but getting the masses to care is a hard task. Moves like patagonia just made might have more of an influence on the market and maybe these businesses will change their tactics now that theyre being confronted with decisions on the topic: before it was so easy for them to ignore the environment beucase they only gained from that. Something as ridiculous as a vest- if these companies REALLY want that vest maybe they WILL change their ways.
reply

It's yet another vapid framing here. I appreciate the setup, but the payoff is dumbfounding. You show Patagonia denying a corporate client based on their company's values, show a very small competitor bashing them for that saying they're villainizing the prospective clients or saying this is a stunt. Then you show where they have evidence that this is a long term intent of the company. There's no talk of how the smaller competitor is trying to capitalize on this by calling them out for standing by their goals without violating the rights of their prospective clients.
reply

I don't think that Patagonia understands that their Market demographic young twenty and thirty-something fit outdoorsy individuals really coincides with the type of people who are interested in finance and Technology a new generations of yuppies who while not spending time in the office probably Relish in the kind of outdoor activities that the brand is so famous for not to mention the Steep price of their gear ensures that they are the main people with the buying power to purchase their stuff so they can use their new paychecks to look as legit as they want
reply

Hey Phil, I study fashion journalism and I have loved your show since I was 16, this video is great but the slight mocking of the way these fashion journalists write I think is a bit narrow minded on the craft involved. Unlike other areas of reporting journalism, fashion journalism has an incredibly literative style and are usually excellent and emotive articles. Hope this doesn't sound like I'm just jumping at the one thing that's hit a nerve so I'm suddenly pissed off or something, but just thought I'd suggest looking into it bc it's kinda great. Love a fan x
reply

So turns out I was (somewhat) fitting in with a tech social trend without knowing it. Having a coat with removable sleeves (and tons of pockets) just made sense while commuting by bike through downtown Chicago with all the weather changes. From 40's/50's and rainy in the morning to 80's and sunny in the afternoon. my scottevest revolution served me well for the last 7 years. Now I've moved onto another sort of life and no longer doing the downtown Chicago thing. Companies should be able to serve those they want to serve. end of story.
reply

People whos lives exist between their house, to their car, to the office, and back dont need top of the line outdoor equipment. Its also not like Patagonia is the only company that makes vests. Corporations will be fine without Patagonias vests, and Patagonia will be fine without their business. Patagonia is prioritizing the environment, something more people and more companies need to start doing. This isnt something we should be criticizing them for in the slightest.
reply
Add a review, comment






Other channel videos