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THE BIGGEST THING THAT HAS EVER HAPPENED TO ME - Blogilates

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Rating: 4.0; Vote: 1

GET THE BLOGILATES HOME GYM COLLECTION AT TARGET: Exactly one year ago, I was sitting in a board room - heart racing, palms sweating, slightly delirious - waiting. Sam and I had just gotten off an international flight from Thailand, landed at LAX, and then boarded another flight to Minneapolis for one of the most important meetings of our lives. I sat there nervously for the sporting goods buyer from one of the biggest retailers in the US to walk into the room and hopefully not hate the designs I was about to show him. I heard he was a REALLY tough one. It seemed like forever that I was sitting there, waiting and waiting. but then, the door swung open. As soon as he walked in, I launched full force into presentation mode! I showed him how our vegan suede yoga mats got grippier as our hands got sweatier. I showed him how our fit journals have helped you guys achieve your goals! I felt like if I could JUST get him to not look down at his laptop for the duration of the presentation, then maybe I had a chance! Afterwards, Sam and I weren't sure what to think. No purchase order was made. But he did ask a lot of questions. A good sign. right? We had no clue. This was only the second time in our life when we tried pitching a retailer. The first time was when we first started making yoga bags over 10 years ago, and that other retailer had totally passed on us. So we never really tried again, and instead put all our efforts into building our own ecommerce site. The next day we flew back home, didn't tell anyone about our meeting, didn't get our hopes up, and just resumed normal life. until the definition of normal changed a few months later. I remember the toilet paper shortages, the hand sanitizer price surges, and the whole world just coming to a halt. And in the midst of all. was when we got the call. TARGET WAS GOING TO ORDER 13 OF MY DESIGNS AND STOCK ALL THE TARGETS IN THE US WITH BLOGILATES PRODUCTS. UHHHHHHHHHHH. WHAT. We went into full production mode and designed, sampled, tested, and WORKED LIKE CRAZY to pull this collection together for a December 27th launch. At times, it felt nearly impossible to achieve the quality I wanted, at an affordable Target price point, in the timeline we were given, with factory shutdowns and port delays. But. I seem to live a life that thrives off of challenges. Problems always push me to the brink of my creativity. Well guys. I just went to Target and umm, I think it is safe for me to get excited now. right? cuz. OMG ARE YOU KIDDING ME? HOW IS BLOGILATES - A YOUTUBE SCREEN NAME I CREATED IN 2009 - NOW A LITERAL ACTUAL BRAND WITH LITERAL ACTUAL PRODUCTS ON THE LITERAL ACTUAL SHELF OF MY LITERAL ACTUAL FAVORITE STORE? Because of you. I would have never been able to do ANY of this if you had never chosen to work out with me. If you had never chosen to trust me. If you had never chosen to evolve with me. Thank you so much POPsters. Thank you for believing in me. Thank you for changing the course of my life. Love you, Cassey BLOGILATES X TARGET COLLECTION: Blogilates Premium Grip Socks Blogilates Premium Workout Socks Blogilates 2 Pack Booty Bands Blogilates Premium Yoga Mat Blogilates 2 Piece Resistance Bands Blogilates Vegan Suede Yoga Mat Blogilates Ultimate Fit Kit Blogilates 32 oz Stainless Steel Water Bottle Blogilates 62 oz Stainless Steel Water Bottle Blogilates 12 Week Fit Journal Blogilates 3 LBS Gold Weights Blogilates 5 LBS Gold Weights Blogilates 8 LBS Gold Weights
Date: 2022-04-28

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Comments and reviews: 10

Jazmine
I am so happy for you Casey! I've been following you since I was 16 and I'm now 25 lol this is such a HUGE accomplishment! I have to say that I love all the designs and I wish I could purchase some. I know you must have tried to make everything as affordable as you could (I mean it is Target lol) but I think some of these items are very expensive. $30 for one weight (when you usually need two to workout with) is insane to me. I hope with the next launch the prices could be a bit cheaper! I'm sure Target had more to do with the pricing so maybe you influence them a bit for cheaper prices good luck with everything and I hope you'll be creating even more lanuches with them! I actually wanted to buy the Fit Journal but it was all sold out lol
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Christa
You probably wont ever see this but I think Target did you dirty with these pretty gold weights. Theyre SUPER expensive and VERY cute but the soft middle handle is easily stained and damaged. I saw them in store and wanted to buy but the bit that was not covered by paper was stained and dirty from people handling the weights in the store. So I ordered some online to be shipped here and target didnt put ANY cushioning so they still arrived damaged and stained. Please rethink the design or the packaging on these weights!
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N3ssa212Linda
I recently bought your fit journal, cutest kettle bell, 1 gallon water bottle and jump rope! So in love with your collection and i usually dont spend $$ on gym stuff. And im usually not impressed I usually go to TJmaxx to find my workout gear. However, your passion, talent and collection is totally worth every dollar! I spent hundreds on your products purchase another fit journal for my mother as a gift! You deserve it girl. I love your designs very aesthetic. Xoxo
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Mei
I literally teared up while you presenting the news and I don't even know why. Part of reason is that I feel really really happy for you and the other part is that I felt that I found the allowance for myself to start just pursing the things speak to me regardless of the result. I love your spirit and when you say the universe is helping us getting onto the right path!
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Emily
I love everything! I got my resistance bands so far! I actually got the heart in the clouds mat for Christmas this year and I was wondering if anyone knows how to properly clean it. A lot of little hairs and dirt and things are getting on it and it wont come up with a vacuum. Any tips for cleaning the vegan suede mats?
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Alice
I teared up seeing how far you got Blogilates to this point. Congrats! Also wanna mentioned that Target price is a bit too high for me, was interested in the weights, but they are $15 for one for the 3lb. They are really pretty, but I think it's a bit too much for just one weight.
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workout
saw them last wek before watching the video and had a mini freakout! Being here since high school, I was so happy for you. I can't wait for the blogilates outfits to make it to target. My body is hard to shop for online and would like to try them on to get the right size. :)
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petitemint
Ive been following you since the very beginning! I started doing your workouts in 2011. When you came out with those racer back t-shirts l, I wanted one so bad. Then you designed a water bottle too. 10 years later I can just go to Target and get one. whaaa! Crazy cool!
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msantoschavez
Girl I cried during the video- you are so genuine and hardworking and totally deserving of all the success for the work you put in. So proud to stand by your product Ill be purchasing one of these at Target to support. Lots of love!
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Sn.
That is sooo true fitness equipment everywhere is so boringgg.
In my country(india) i've never seen any collection like yours.
I couldn't even find a sipper bottle like yours tbhhh.
I really need your yoga mat and bottle
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