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zakruti.com » Knowledge, science, education » TED-Ed
Ethical dilemma: The burger murders - George Siedel and Christine Ladwig

Ethical dilemma: The burger murders - George Siedel and Christine Ladwig

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Rating: 4.5; Vote: 2
You founded a company that manufactures meatless burgers that are sold in stores worldwide. But youve recently received awful news: three people in one city died after eating your burgers. A criminal has injected poison into your product! The deaths are headline news and sales have plummeted. How do you deal with the crisis? George Siedel and Christine Ladwig explore the different strategies of this ethical dilemma. In Burke's case, there WAS no ethical dilemma- industry analysts said the company was done for- there was no option but to recall the products. In our meatless burger empire, advisors said there is there a chance to recover with minimal financial losses to investors and employees- this introduces the ethical dilemma.
Date: 2020-08-22

Comments and reviews: 9


There were suspects in the Tylenol murders. First is James Lewis.
During the initial investigations, a man named James William Lewis sent a letter to Johnson & Johnson demanding 1 million to stop the cyanide-induced murders. Identified via fingerprints and the envelope used, police were unable to link him with the crimes, as he and his wife were living in New York City at the time. He was, however, convicted of extortion, and later served 13 years of a 20-year sentence, and was paroled in 1995.
Another was ted Kaczynski, the unabomber. On May 19, 2011, the FBI requested DNA samples from him but denied to do so. He was suspected to be the killer as the first four Unabomber crimes happened in Chicago and its suburbs from 1978 to 1980, and Kaczynski's parents had a suburban Chicago home in Lombard, Illinois, in 1982, where he stayed occasionally.

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If I had to decide this I would begin a campaign with the goal of demonizing people who tamper with consumer products, while at the same time expressing our condolences to the people lost, and basically make a call to arms to the legal enforcers of the area.
Doing this will remove any idea of danger to the customer being due to our brand and instead make it a threat to them as a general consumer. This could happen to anyone. People would listen as it would be a scary prospect.
And the brand would be associated with a slight sense of activism, advocating for the safety of consumers.

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It is a real difficult question, if you do nothing, you risk more people will die, if you pull it from the market the person behind it wins and reinforces the strategy. Whatever you decide, you need to include a strong PR campaign to ensure stakeholders understands the reason for your decision. Be transparent about the decision making process. In some cases when a company is victim to such attacks, stakeholders may even strengthen their support for the company and show continued support and resilience. But for this, proper PR and transparency is needed.
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I think pulling the Product Worldwide is the best Ethical decision but can lead to Bankruptcy. At this point you don't know if the Killer is an employee of yours or not. Pulling worldwide and testing gives the best and most secure Results.
Or you can just add a label may harm or kill you on consumption xD

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I would get rid of my product worldwide to maximize the safety of the customers, which sounds a little overkill and is crazy expensive, but it might make people trust my brand more and it guarantees that no body can tamper and poison the burgers and kill more people.
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What is the police doing? If they are doing nothing then they need to get off their butts and start looking for clue to hunting down and arresting the criminal. Just because I crime scene may look clean, it never is because the is always a clue of some sort left behind.
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It seems like more like a marketing strategy to win more customers, what they do is they themself put position in their own products and after they withdraw worldwide. And I assume they will have some kind of insurance to recover the money what they spend in destroying.
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Well if you universalize the consequences of your choice (Kante)
You may come to the conclusion pulling the product would encourage an ultra-minority of bad actors to engage in this behavior to shut down things they don't like.

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I would go to the crime scene and gather evidence and then set a trap in order to capture the criminal and then turn him/her over to the police. Criminal caught and no need for any of the three option.
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