How AMD Zen Almost Didn't Make It Stories of Ryzen, ft. Unreleased CPUs
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Date: 2023-06-16
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Comments and reviews: 19
Bearded
This video was awesome! These guys were great. The stories about the history of how it all went down, and the back end stuff was truly fascinating (and often hilarious).
Always been a fan without being as far as an illogically loyal fanboi of AMD. They have a lot of great down to earth people working there, and always have. I sort of grew up/got into PCs because of AMD. Back in high school overclocking and playing around with the Athlon XPs, trying to go for records volt modding my DFI infinity and so on. Iirc I managed 270 FSB with a 10x multi on a mobile 2500 athlon xp back when you could slot those in desktop boards. AMD was so much more approachable/entrance friendly than Intel at the time.
Stuck with em till they became pretty much impossible to go with over intel (core i7 920 was about the time I went back to intel). Had a lot of good experiences with them and their support for a while, but had to jump ship at that point. Back on AMD currently though for my gaming rig. The 5900X was the first AMD proc I have bought since the 9950BE procs. Probably going to go to a 7800X3D system soon too.
It's good for everyone that Ryzen became successful, and we have proper competition once again. If only we had that level of competition and closeness in the GPU segment.
Anyway, I really loved hearing these stories, and they were very well told. It really felt like a movie/documentary style of history telling.
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This video was awesome! These guys were great. The stories about the history of how it all went down, and the back end stuff was truly fascinating (and often hilarious).
Always been a fan without being as far as an illogically loyal fanboi of AMD. They have a lot of great down to earth people working there, and always have. I sort of grew up/got into PCs because of AMD. Back in high school overclocking and playing around with the Athlon XPs, trying to go for records volt modding my DFI infinity and so on. Iirc I managed 270 FSB with a 10x multi on a mobile 2500 athlon xp back when you could slot those in desktop boards. AMD was so much more approachable/entrance friendly than Intel at the time.
Stuck with em till they became pretty much impossible to go with over intel (core i7 920 was about the time I went back to intel). Had a lot of good experiences with them and their support for a while, but had to jump ship at that point. Back on AMD currently though for my gaming rig. The 5900X was the first AMD proc I have bought since the 9950BE procs. Probably going to go to a 7800X3D system soon too.
It's good for everyone that Ryzen became successful, and we have proper competition once again. If only we had that level of competition and closeness in the GPU segment.
Anyway, I really loved hearing these stories, and they were very well told. It really felt like a movie/documentary style of history telling.
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Al
This is wonderful... seeing and hearing engineers, realizing.. company is not that marketing department who insist and fight for higher prices.. company is their stuff, engineers and normal people like us which bring us Threadripper and x3d chips .. That's the soul and beauty of amd .. This is why people love that brand. Yes they was so damn bad before 2016-17, almost collapsed.. but in a last moment they got saved and they grabing forward so heavily, intel panic to keep up.. some releases from Intel showed that.. ANyway big respect for amazing minds and people who working in AMD and giving us those chips.. People must understand this people has nothing to do with Marketing and pricing the product.. if you ask them i believe they will sell all chips for 100 bucks each lol.
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This is wonderful... seeing and hearing engineers, realizing.. company is not that marketing department who insist and fight for higher prices.. company is their stuff, engineers and normal people like us which bring us Threadripper and x3d chips .. That's the soul and beauty of amd .. This is why people love that brand. Yes they was so damn bad before 2016-17, almost collapsed.. but in a last moment they got saved and they grabing forward so heavily, intel panic to keep up.. some releases from Intel showed that.. ANyway big respect for amazing minds and people who working in AMD and giving us those chips.. People must understand this people has nothing to do with Marketing and pricing the product.. if you ask them i believe they will sell all chips for 100 bucks each lol.
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V3DT
It's really neat to see & hear behind the scenes on what has gone into Zen.
I bet Linus is screaming at his screen at 16:50 if he watched this.. It's sad to see that part was made but just never brought to market.
I still think they should release a newer chip on the older TR HEDT platforms, even if it doesn't make much sense to do so from a business perspective. More a PR thing, goodwill towards their customers who invested in those platforms with the hopes of future CPU upgrades. I know the biggest issue though would likely be getting board makers onboard to push BIOS updates on old boards.
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It's really neat to see & hear behind the scenes on what has gone into Zen.
I bet Linus is screaming at his screen at 16:50 if he watched this.. It's sad to see that part was made but just never brought to market.
I still think they should release a newer chip on the older TR HEDT platforms, even if it doesn't make much sense to do so from a business perspective. More a PR thing, goodwill towards their customers who invested in those platforms with the hopes of future CPU upgrades. I know the biggest issue though would likely be getting board makers onboard to push BIOS updates on old boards.
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PCS
yeah, because of Intels shady marketing... crushing AMD by sleazy illegal unethical marketing and bribery when AMD was at their previous peak during the Athlon era. If you didn't hear, Intel bribed companies to only sell Intel (which is illegal)... anyways, AMD won a decades long lawsuit for 2.1 billion... and poof... we now have Ryzen... one of the reasons we don't like Intel. Intel plays dirty... exceptionally dirty when they are losing... Duron 800 stomped a P4 without breaking a sweat... Athlons decimated P4's... so, Intel, cheats.
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yeah, because of Intels shady marketing... crushing AMD by sleazy illegal unethical marketing and bribery when AMD was at their previous peak during the Athlon era. If you didn't hear, Intel bribed companies to only sell Intel (which is illegal)... anyways, AMD won a decades long lawsuit for 2.1 billion... and poof... we now have Ryzen... one of the reasons we don't like Intel. Intel plays dirty... exceptionally dirty when they are losing... Duron 800 stomped a P4 without breaking a sweat... Athlons decimated P4's... so, Intel, cheats.
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Monty
If any video ever showed that ceo 's were worthles and the engineers should be making their money, this is it. The most under appreciated role in development ever. You've come up with something amazing and made non-feasable products a reality? Ok, have your 80k. I'm gonna make 10 times that for doing nothing for selling it, which isn't hard because it sells itself. Politicians and ceo's, most overpaid and useless roles in humanity.
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If any video ever showed that ceo 's were worthles and the engineers should be making their money, this is it. The most under appreciated role in development ever. You've come up with something amazing and made non-feasable products a reality? Ok, have your 80k. I'm gonna make 10 times that for doing nothing for selling it, which isn't hard because it sells itself. Politicians and ceo's, most overpaid and useless roles in humanity.
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Kyamil
I am flabbergasted at how many people have a mixed reaction to this piece.
It's incredibly engaging, interesting, and i would geniunely be happy to watch a documentary-style piece on the Zen-story alone, not to mwntion all thenother cool stuff at these labs.
Steve, please get as much i fo as tou can, and share it! I hope im not alone in this but I do think this is an incredible story that deserves to be told.
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I am flabbergasted at how many people have a mixed reaction to this piece.
It's incredibly engaging, interesting, and i would geniunely be happy to watch a documentary-style piece on the Zen-story alone, not to mwntion all thenother cool stuff at these labs.
Steve, please get as much i fo as tou can, and share it! I hope im not alone in this but I do think this is an incredible story that deserves to be told.
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ksio89
You can't go wrong when you have a very knowledgeable host like Steve and excitted employees, specially Amit who was really engaged and honest. I wouldn't mind hearing more war stories of AMD from him.
This was amazing, can't wait for the full video. kudos for AMD for letting Steve do the tour and interview engineers instead of marketing/PR staff.
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You can't go wrong when you have a very knowledgeable host like Steve and excitted employees, specially Amit who was really engaged and honest. I wouldn't mind hearing more war stories of AMD from him.
This was amazing, can't wait for the full video. kudos for AMD for letting Steve do the tour and interview engineers instead of marketing/PR staff.
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Carbon
It's almost overwhelming how much Austin has developed into the new mecca of tech to the point that you forget how many companies have relocated major offices there until you hear stories like this, or another long-forgotten colleague reaches out to say they're coming to see you soon... Yep, add another checkmark on the board!
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It's almost overwhelming how much Austin has developed into the new mecca of tech to the point that you forget how many companies have relocated major offices there until you hear stories like this, or another long-forgotten colleague reaches out to say they're coming to see you soon... Yep, add another checkmark on the board!
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jtd871
Totes jelly, Steve. Thanks for allowing us to live vicariously through your 'kid in a candy store' tour. I love that moment when you are told I had the company's only best working silicon in my backpack on my way to Computex. Big props to AMD for allowing you and their engineering staff to be so candid on the record.
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Totes jelly, Steve. Thanks for allowing us to live vicariously through your 'kid in a candy store' tour. I love that moment when you are told I had the company's only best working silicon in my backpack on my way to Computex. Big props to AMD for allowing you and their engineering staff to be so candid on the record.
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PvtNewb
My first Ryzen part was a Raven APU and safe to say that I became a huge fan that day, several years ago. I've always been a single chip/no dGPU laptop user since most work that I do was more cpu-heavy, and that 2500U was a very awesome chip for its time and for the price, especially if you bump up the power limit.
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My first Ryzen part was a Raven APU and safe to say that I became a huge fan that day, several years ago. I've always been a single chip/no dGPU laptop user since most work that I do was more cpu-heavy, and that 2500U was a very awesome chip for its time and for the price, especially if you bump up the power limit.
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Ricky
I loooove these videos so much. Only GN can put out content like this. Meeting the people behind, seeing the development process is so interesting and gets me excited what the engineers at AMD might come up with next. We can all be happy they made it this far to put some pressure on Intel. Thanks Steve.
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I loooove these videos so much. Only GN can put out content like this. Meeting the people behind, seeing the development process is so interesting and gets me excited what the engineers at AMD might come up with next. We can all be happy they made it this far to put some pressure on Intel. Thanks Steve.
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Joshua
This has to be one of the most enjoyable pieces (for me) that you've put out in a while.
The rest of your videos are also amazing, but this one is chill, informal, approachable and details some of the history behind one of the greatest tech comebacks in history.
Thank you for covering this.
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This has to be one of the most enjoyable pieces (for me) that you've put out in a while.
The rest of your videos are also amazing, but this one is chill, informal, approachable and details some of the history behind one of the greatest tech comebacks in history.
Thank you for covering this.
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TheMirkosch
I love this kind of videos where you talk to the experts / the people actually doing the work. Be it this kind of behind the scenes or just a talk with der8auer! You(as in Steve) also have agreat way of doing this kind of videos, really looking forward to the whole video series coming up!
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I love this kind of videos where you talk to the experts / the people actually doing the work. Be it this kind of behind the scenes or just a talk with der8auer! You(as in Steve) also have agreat way of doing this kind of videos, really looking forward to the whole video series coming up!
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zakius
I'd say Intel helped Zen A LOT, without their delays over delays even Zen 3 wouldn't be impressing anyone I believe, and Zen 1 being basically Haswell-E running on mainstream boards... including these lowered clocks... it surely helped some people, but was merely the low end effort
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I'd say Intel helped Zen A LOT, without their delays over delays even Zen 3 wouldn't be impressing anyone I believe, and Zen 1 being basically Haswell-E running on mainstream boards... including these lowered clocks... it surely helped some people, but was merely the low end effort
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Cursed
Their is so much more to the story. I want to know more. This was extremely interesting to hear how these things came about. Especially with AMD specifically being they were all but dead in the cpu market. Crazy to think that demo was based off of a single working prototype
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Their is so much more to the story. I want to know more. This was extremely interesting to hear how these things came about. Especially with AMD specifically being they were all but dead in the cpu market. Crazy to think that demo was based off of a single working prototype
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Raymond
I knew there are some stories behind any pivoting products that changes the company, the way Zen changed AMD. And people from company are vivid. Please more content like this - cause as trusted source you share the light on aspects that doesn't get into regular media.
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I knew there are some stories behind any pivoting products that changes the company, the way Zen changed AMD. And people from company are vivid. Please more content like this - cause as trusted source you share the light on aspects that doesn't get into regular media.
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fleur'de'
16:38 This is the unreleased Threadripper non-Pro 5000 series. So many people were pissed because TRX40 was supposed to have more than just Zen 2 . Steve you should have pushed for an answer on why TR 5000 series was not released despite there is demand for it .
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16:38 This is the unreleased Threadripper non-Pro 5000 series. So many people were pissed because TRX40 was supposed to have more than just Zen 2 . Steve you should have pushed for an answer on why TR 5000 series was not released despite there is demand for it .
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Denny
Its weird to say, being how low key this entire video segment was, but this might be one of the most important conversations about AMD ever. Because its the facts from behind the curtain, not benchmarks or marketing, but the people who make those things happen.
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Its weird to say, being how low key this entire video segment was, but this might be one of the most important conversations about AMD ever. Because its the facts from behind the curtain, not benchmarks or marketing, but the people who make those things happen.
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Rich
I really want to see what would happen if AMD pushed out an APU chipset beyond reason. 3D cache or DRAM on an APU. The Discrete GPU market is so screwy, a 100- 200 premium for a super-APU might make more sense than paying the same amount for a pointless GPU.
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I really want to see what would happen if AMD pushed out an APU chipset beyond reason. 3D cache or DRAM on an APU. The Discrete GPU market is so screwy, a 100- 200 premium for a super-APU might make more sense than paying the same amount for a pointless GPU.
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