Intel's Snake Oil & Completely Insane Anti-AMD Marketing
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Date: 2023-12-06
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Comments and reviews: 20
richardcoburn9183
I normally choose my CPU based around independent testing to determine what is best for my use case which means sometimes I buy AMD and sometimes Intel largely ignoring 'marketing slides'
After Intels current 'marketing' I have decided my next CPU will be AMD unless AMD completely drop the ball and maybe even then as long as it is an upgrade. Its not the cringe its the desperation and lack of self awareness about their own products like the 11th gen and the 'new' '14th gen'. Oh and the refresh refresh refresh yes still skylake refresh thing.
Given my current upgrade path (Im on a 5700x) I expect this means I will not be buying a product from Intel in the 2020s at all which is actually really nice to have that (near) certainty, I mean in the 3 decades I have been buying hardware I have never been in a possition of knowing which brand I will be on for an entire decade. Also if anyone at intel (or ai maybe) reads this and is having some comprehension issues that means I will next be (seriously) looking at a cpu part from intel in the 2030s which is great marketing from intel for AMD and way better than any marketing from AMD ever.
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I normally choose my CPU based around independent testing to determine what is best for my use case which means sometimes I buy AMD and sometimes Intel largely ignoring 'marketing slides'
After Intels current 'marketing' I have decided my next CPU will be AMD unless AMD completely drop the ball and maybe even then as long as it is an upgrade. Its not the cringe its the desperation and lack of self awareness about their own products like the 11th gen and the 'new' '14th gen'. Oh and the refresh refresh refresh yes still skylake refresh thing.
Given my current upgrade path (Im on a 5700x) I expect this means I will not be buying a product from Intel in the 2020s at all which is actually really nice to have that (near) certainty, I mean in the 3 decades I have been buying hardware I have never been in a possition of knowing which brand I will be on for an entire decade. Also if anyone at intel (or ai maybe) reads this and is having some comprehension issues that means I will next be (seriously) looking at a cpu part from intel in the 2030s which is great marketing from intel for AMD and way better than any marketing from AMD ever.
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fsfs555
I like how Intel's latest marketing condemns some of their own past tactics. For example, the Katmai Pentium III was basically a Pentium II with some SSE instructions tacked on so they could claim a next-gen CPU to keep up with AMD before the real Pentium III (Coppermine) was ready. Speaking of, the Coppermine chips weren't actually made with copper interconnects, it was just shady marketing. The Willamette Pentium 4 was actually slower clock-for-clock than the Tualatin Pentium III it was supposed to replace. The Pentium M was basically a speedbumped Tualatin Pentium III with improved SSE and DDR memory. They flipped from their long-standing Megahertz is everything marketing stance to there's more to a CPU than megahertz when they started falling behind AMD. In short: Intel has always been full of crap.
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I like how Intel's latest marketing condemns some of their own past tactics. For example, the Katmai Pentium III was basically a Pentium II with some SSE instructions tacked on so they could claim a next-gen CPU to keep up with AMD before the real Pentium III (Coppermine) was ready. Speaking of, the Coppermine chips weren't actually made with copper interconnects, it was just shady marketing. The Willamette Pentium 4 was actually slower clock-for-clock than the Tualatin Pentium III it was supposed to replace. The Pentium M was basically a speedbumped Tualatin Pentium III with improved SSE and DDR memory. They flipped from their long-standing Megahertz is everything marketing stance to there's more to a CPU than megahertz when they started falling behind AMD. In short: Intel has always been full of crap.
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c.garison3770
The part that Intel does not get is that commercial entities do not care about the performance of their PC anymore and toss out technology that is more than 10 years old to staff to perform day to day work. Intel is losing because the improvements they have made to key, mass market processors do not directly relate to end user performance increases in menial tasks in the office environment. If this is true of work, I would imagine the same would also be true for schools as well. We reached the point where we no longer need the latetst from silicon makers to do 90% of the computing tasks in the modern world.
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The part that Intel does not get is that commercial entities do not care about the performance of their PC anymore and toss out technology that is more than 10 years old to staff to perform day to day work. Intel is losing because the improvements they have made to key, mass market processors do not directly relate to end user performance increases in menial tasks in the office environment. If this is true of work, I would imagine the same would also be true for schools as well. We reached the point where we no longer need the latetst from silicon makers to do 90% of the computing tasks in the modern world.
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chrisfanning5842
As a rule of thumb, the more noise intel make, the further behind the competition they are. This has been true since the original Athlon launched and stole the Gigahertz crown, the IPC crown, the efficiency crown, and immediately served Intel for stagnation and complacency. The writing had been on the wall for a couple of generations already since both Cyrix and AMD had taken to using a PR rating in order to distance the idea that clockspeed of Intel's stagnant 586 architecture was in any way equivalent to their newer, better architectures.
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As a rule of thumb, the more noise intel make, the further behind the competition they are. This has been true since the original Athlon launched and stole the Gigahertz crown, the IPC crown, the efficiency crown, and immediately served Intel for stagnation and complacency. The writing had been on the wall for a couple of generations already since both Cyrix and AMD had taken to using a PR rating in order to distance the idea that clockspeed of Intel's stagnant 586 architecture was in any way equivalent to their newer, better architectures.
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ryanu3708
Honestly I wouldn't expect anything different from the corporate world these days. I'm a retired executive from a huge firm and one of the reasons I left is I couldn't look at myself in the mirror any longer after being involved against my better judgment in corporate strategies that were both unethical and borderline immoral, and our group just all sat around the conference room acting like everything was ok because we were doing it for the team . You buck up against it and you're marked forever. It's impossible to recover from being that guy .
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Honestly I wouldn't expect anything different from the corporate world these days. I'm a retired executive from a huge firm and one of the reasons I left is I couldn't look at myself in the mirror any longer after being involved against my better judgment in corporate strategies that were both unethical and borderline immoral, and our group just all sat around the conference room acting like everything was ok because we were doing it for the team . You buck up against it and you're marked forever. It's impossible to recover from being that guy .
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slizgi86
Good... They feel desperate, good, it is great for us customers, and in short future when we will move to ARM and NVIDIA join the APU/CPU club intel will be reduced to the healthy 33% of the market, what will be the best for customers. And if you are a student in US, just buy apple laptop, it will blow away anything from AMD or intel in terms of performance and battery life. And no I am not a big fan of apple, but those M1/2/3 APUs are beasts, can't wait for better ARM (in the future Risk V) architecture implementation on PC/Windows/Linux.
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Good... They feel desperate, good, it is great for us customers, and in short future when we will move to ARM and NVIDIA join the APU/CPU club intel will be reduced to the healthy 33% of the market, what will be the best for customers. And if you are a student in US, just buy apple laptop, it will blow away anything from AMD or intel in terms of performance and battery life. And no I am not a big fan of apple, but those M1/2/3 APUs are beasts, can't wait for better ARM (in the future Risk V) architecture implementation on PC/Windows/Linux.
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gamersnexus
While I agree this deck is bananas, a lot of times companies will create one large deck to be used as reference for other decks. This could (but probably wasn't) meant to be used when making your own deck with a slide or two that you could cherry pick. If you are building a deck around the latest/whatever messaging, you could take only one or two slides from this main deck. While this doesn't mean it's right/good, it also means that this wasn't ever meant to be delivered as one whole deck (maybe).
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While I agree this deck is bananas, a lot of times companies will create one large deck to be used as reference for other decks. This could (but probably wasn't) meant to be used when making your own deck with a slide or two that you could cherry pick. If you are building a deck around the latest/whatever messaging, you could take only one or two slides from this main deck. While this doesn't mean it's right/good, it also means that this wasn't ever meant to be delivered as one whole deck (maybe).
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vomitkermit3446
Seems like the marketing department does not understand the product itself. Nor the environment in which it operates in. Its like they got yelled at by the execs and they needed to come up with a campaign without putting any time into understanding the product they are trying to sell and their competitors products. They found the easiest issue they can find and ran with it and only that.
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Seems like the marketing department does not understand the product itself. Nor the environment in which it operates in. Its like they got yelled at by the execs and they needed to come up with a campaign without putting any time into understanding the product they are trying to sell and their competitors products. They found the easiest issue they can find and ran with it and only that.
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loicjeannin6233
You mean berating your competitor because of practices you don't like makes you look like a lunatic ? I completely agree ! that said you should have told the guy that berated his competitor for mistakes in his videos, that might have been helpful. I know, I know, you'll play the small business vs big business but it does not apply here, the root of the behavior is the same.
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You mean berating your competitor because of practices you don't like makes you look like a lunatic ? I completely agree ! that said you should have told the guy that berated his competitor for mistakes in his videos, that might have been helpful. I know, I know, you'll play the small business vs big business but it does not apply here, the root of the behavior is the same.
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Barkebain
Intel borrowing from US political playbook - if you have nothing good to say about your own garbage product, just throw shade at the competition and hope it sticks. Intel's desperation is real - can't wait to hear what they have to say about upcoming ARM releases from Qualcomm, AMD, Nvidia, and Mediatek (among others) since Intel is also essentially labeling ARM as snake oil too.
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Intel borrowing from US political playbook - if you have nothing good to say about your own garbage product, just throw shade at the competition and hope it sticks. Intel's desperation is real - can't wait to hear what they have to say about upcoming ARM releases from Qualcomm, AMD, Nvidia, and Mediatek (among others) since Intel is also essentially labeling ARM as snake oil too.
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PopePlatinumBeats
I still don't understand how AMD is dominating INTEL like this... I guess it all started with the ATHLON... the first time AMD smacked INTEL down.. Intel smacked AMD back down with CORE2DUO while AMD stumbled with Piledriver/Bulldozer. Now it's like INTEL has no answer anymore.... I think its true.. Owning your own fabs is a losing cause against nimble competition.
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I still don't understand how AMD is dominating INTEL like this... I guess it all started with the ATHLON... the first time AMD smacked INTEL down.. Intel smacked AMD back down with CORE2DUO while AMD stumbled with Piledriver/Bulldozer. Now it's like INTEL has no answer anymore.... I think its true.. Owning your own fabs is a losing cause against nimble competition.
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gamersnexus
I worked for the home entertainment division of Samsung for many years. All of our training materials were way more focused on running Sony down as opposed to ever trying to train people on what Samsung did well. It was a terrible way to try to promote Samsung but it was also an accurate reflection of the small minded people who were / are in charge of that division.
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I worked for the home entertainment division of Samsung for many years. All of our training materials were way more focused on running Sony down as opposed to ever trying to train people on what Samsung did well. It was a terrible way to try to promote Samsung but it was also an accurate reflection of the small minded people who were / are in charge of that division.
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shieldtablet942
The Mendocino chips are horrible and barely better than the all E-Core N305. Yet, laptops based on them are frequently more expensive.
The fact that you have both 7540U and 7520U with vastly different performance is insane. Not even an 8 core Zen 2 APU comes close, let alone a 4 core one.
But well, Intel is the last one to have the right to complain.
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The Mendocino chips are horrible and barely better than the all E-Core N305. Yet, laptops based on them are frequently more expensive.
The fact that you have both 7540U and 7520U with vastly different performance is insane. Not even an 8 core Zen 2 APU comes close, let alone a 4 core one.
But well, Intel is the last one to have the right to complain.
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nathangamble125
The Intel Core i5 1335U is based on our latest architecture, Raptor Lake
Intel is straight-up lying here.
It's not real Raptor Lake, it's just renamed Alder Lake. Raptor Lake has 2MB L2 cache per P core. The 1335U has 1.25MB L2 cache per P core, so it's Alder Lake.
Intel has gone Full Userbenchmark. Never go Full Userbenchmark.
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The Intel Core i5 1335U is based on our latest architecture, Raptor Lake
Intel is straight-up lying here.
It's not real Raptor Lake, it's just renamed Alder Lake. Raptor Lake has 2MB L2 cache per P core. The 1335U has 1.25MB L2 cache per P core, so it's Alder Lake.
Intel has gone Full Userbenchmark. Never go Full Userbenchmark.
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werewolfmoney6602
I'm glad you made this video.
I couldn't believe the slides were real when I saw them a few days ago.
There's no way the company that released Skylake more times than Bethesda released Skyrim and whose current generation is identical to it's last generation would open themselves up to this kind of criticism I thought
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I'm glad you made this video.
I couldn't believe the slides were real when I saw them a few days ago.
There's no way the company that released Skylake more times than Bethesda released Skyrim and whose current generation is identical to it's last generation would open themselves up to this kind of criticism I thought
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aliffsuhaimi1466
Intel could have market about their CPUs instead of throwing salt at the competition. Its not like they are irrelevant in the market space anyway. They still are one of the best manufacturers of CPUs. The spotlight shine towards you, the stage is yours, and the mic is in your hand. Yet, you fumbled. Shame.
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Intel could have market about their CPUs instead of throwing salt at the competition. Its not like they are irrelevant in the market space anyway. They still are one of the best manufacturers of CPUs. The spotlight shine towards you, the stage is yours, and the mic is in your hand. Yet, you fumbled. Shame.
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AClockworkHellcat
Although the war criminal to whom this quote is always attributed didn't use these exact words, Accuse your opponent of doing what you are doing yourself has been a staple maxim of political propagandists for decades. But it didn't work for him at Nuremberg, and I doubt it's going to work for Intel here.
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Although the war criminal to whom this quote is always attributed didn't use these exact words, Accuse your opponent of doing what you are doing yourself has been a staple maxim of political propagandists for decades. But it didn't work for him at Nuremberg, and I doubt it's going to work for Intel here.
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mightylink65
Wow, that's a lot of wasted words on Intel's part... no, latest isn't always better but you know what is better? Benchmarks... fps... actually making my games run faster and AMD's X3D processors are killing it right now. But hey... Intel chips are better at converting MP3 files to MIDI.
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Wow, that's a lot of wasted words on Intel's part... no, latest isn't always better but you know what is better? Benchmarks... fps... actually making my games run faster and AMD's X3D processors are killing it right now. But hey... Intel chips are better at converting MP3 files to MIDI.
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kennichdendenn
Some heads will roll. I can just say, my company released a whitepaper on something with garbled sentences in it that looked like somebody accidentally released the first working copy.
I asked marketing, who were a little bit surprised because they did not know about this at all.
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Some heads will roll. I can just say, my company released a whitepaper on something with garbled sentences in it that looked like somebody accidentally released the first working copy.
I asked marketing, who were a little bit surprised because they did not know about this at all.
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ragreen2
Two observations:
I'm guessing this is what happens when the marketing branch of the company has too much influence.
And I oddly want to get Intel execs into a room and request Please point on this doll where AMD hurt you . Someone is taking AMD competition way too personally, imo.
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Two observations:
I'm guessing this is what happens when the marketing branch of the company has too much influence.
And I oddly want to get Intel execs into a room and request Please point on this doll where AMD hurt you . Someone is taking AMD competition way too personally, imo.
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