AMD, Don't Screw This Up
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Date: 2025-02-27
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Comments and reviews: 20
BeardedFrog
Maybe I'm just a pessimist but I don't think there is anything AMD can do at this point to save us. Additionally, in the current state of things, _availability_ ,not pricing is going to be the most important thing for AMD.
Currently Nvidia is messing up in all these ways, but at the end of the day, they're still selling more cards then they can make right now. Whether a 50 series card costs $50 or $5,000 is irrelevant when they aren't _actually_ there to buy (outside of scalpers). They aren't losing any money on these issues with power connectors, black screen, missing rops, etc, only on availability.
If availability wasn't an issue for Nvidia, and the 50 series cards were readily available to buy, then these issues might have actually hurt Nvidia. Then if AMD had a successful launch without issues, you MIGHT see people switching. This isn't the case though right now. The biggest factor for people needing to buy a GPU right now is simply... Where can I even get one without paying a scalper
So if AMD wants a successful launch, they just need to be armed with scalper proof level of stock available to do so.
That said the real pessimistic (but likely sadly realistic) fact is that this is only going to get worse.
Nvidia has not only 90% of the market share but also a TON more capital/ability. They are making a killing in the AI space, and their AI based cards have perfect synergy with their consumer gamer cards. AMD doesn't have this, nor does Intel (at least not on that level). They make way more money there, and barely need to even care at all about us gamers. Comparing Nvidia's technology level and ability to AMD and Intel is like comparing companies that are a decade apart in time. Nvidia is way ahead here.
AMD can claim they stopped targeting the high end market by choice because of profit margins, but the reality is they have _no actual ability_ to compete at that level against Nvidia anymore since Nvidia became this dominant force in AI.
Additionally, whether you are a customer wanting a top tier card or a budget card, having Nvidia being the only one making top tier cards, and thus dominating charts at the top end has a _massive_ effect on the reputation appearance. When you see a chart and the top half of the chart is all one company it has an effect on the mindset of buyers at all levels.
TLDR: AMD's only path to making a difference is going to be if they ACTUALLY have cards for sale, and ACTUALLY near MSRP. However, for gamers this stuff is only going to get worse, and we will continually become more of a slave to Nvidia as they continue to grow further and further apart from AMD and Intel in technological advancement.
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Maybe I'm just a pessimist but I don't think there is anything AMD can do at this point to save us. Additionally, in the current state of things, _availability_ ,not pricing is going to be the most important thing for AMD.
Currently Nvidia is messing up in all these ways, but at the end of the day, they're still selling more cards then they can make right now. Whether a 50 series card costs $50 or $5,000 is irrelevant when they aren't _actually_ there to buy (outside of scalpers). They aren't losing any money on these issues with power connectors, black screen, missing rops, etc, only on availability.
If availability wasn't an issue for Nvidia, and the 50 series cards were readily available to buy, then these issues might have actually hurt Nvidia. Then if AMD had a successful launch without issues, you MIGHT see people switching. This isn't the case though right now. The biggest factor for people needing to buy a GPU right now is simply... Where can I even get one without paying a scalper
So if AMD wants a successful launch, they just need to be armed with scalper proof level of stock available to do so.
That said the real pessimistic (but likely sadly realistic) fact is that this is only going to get worse.
Nvidia has not only 90% of the market share but also a TON more capital/ability. They are making a killing in the AI space, and their AI based cards have perfect synergy with their consumer gamer cards. AMD doesn't have this, nor does Intel (at least not on that level). They make way more money there, and barely need to even care at all about us gamers. Comparing Nvidia's technology level and ability to AMD and Intel is like comparing companies that are a decade apart in time. Nvidia is way ahead here.
AMD can claim they stopped targeting the high end market by choice because of profit margins, but the reality is they have _no actual ability_ to compete at that level against Nvidia anymore since Nvidia became this dominant force in AI.
Additionally, whether you are a customer wanting a top tier card or a budget card, having Nvidia being the only one making top tier cards, and thus dominating charts at the top end has a _massive_ effect on the reputation appearance. When you see a chart and the top half of the chart is all one company it has an effect on the mindset of buyers at all levels.
TLDR: AMD's only path to making a difference is going to be if they ACTUALLY have cards for sale, and ACTUALLY near MSRP. However, for gamers this stuff is only going to get worse, and we will continually become more of a slave to Nvidia as they continue to grow further and further apart from AMD and Intel in technological advancement.
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SkeleTonHammer
The equation for me is simple, I'm getting way less if I buy an AMD card (no CUDA, poor RT, no DLSS, no DLDSR, questionable VR support, etc.) so I expect to pay way less. Then maybe I'll consider it. Even if AMD were at parity and could offer everything I have on Nvidia, in order for me to make the effort to SWITCH I would still need a slight price advantage. But you can't be half the card Nvidia is and then price yourself at Nvidia -$50.
This is like the why is Linux only X percent of the OS market thing. People like to pretend they can't imagine why. Cue Linux users everywhere not being able to comprehend that most people don't want to have to use emulators and emulation layers to make software work, and sometimes it still won't work, and if they might end up having to go back to Windows occasionally to run software and games why not just keep using Windows
Understanding why everyone flocks to one thing over another should be fundamental to marketing. It's like when people say why does Steam have a near-monopoly, is it because it is evil No, because... it's a great platform, there's little reason to use anything else.
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The equation for me is simple, I'm getting way less if I buy an AMD card (no CUDA, poor RT, no DLSS, no DLDSR, questionable VR support, etc.) so I expect to pay way less. Then maybe I'll consider it. Even if AMD were at parity and could offer everything I have on Nvidia, in order for me to make the effort to SWITCH I would still need a slight price advantage. But you can't be half the card Nvidia is and then price yourself at Nvidia -$50.
This is like the why is Linux only X percent of the OS market thing. People like to pretend they can't imagine why. Cue Linux users everywhere not being able to comprehend that most people don't want to have to use emulators and emulation layers to make software work, and sometimes it still won't work, and if they might end up having to go back to Windows occasionally to run software and games why not just keep using Windows
Understanding why everyone flocks to one thing over another should be fundamental to marketing. It's like when people say why does Steam have a near-monopoly, is it because it is evil No, because... it's a great platform, there's little reason to use anything else.
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LesPaul0689
For me, a great move from AMD would be this during the presentation:
1. Presentation of the card and the architecture
2. Demonstration in-game compared to the 7900XT & XTX with no ray tracing showing performance just below the 7900XTX
3. Talk about Ray tracing hardware core IA, showing that they have pushed a lot on these technologies for this generation
4. Show performance in the game with ray tracing activated and show that it performs significantly better than the 7900XTX and close to Nvidia
5. Talk about FSR4 and some kind of multiframe generation but only of 2 images more with less lag
6. Show performance in-game Ray Tracing FSR4 activated
7. End the presentation with an RX 9070 XT at $799 / RX 9060 XT at $549 and maybe the RX 9050 XT for $249
I think that this could be possible and that it will be a great move for AMD, showing a mid-high tier card with a boost of performance on ray tracing & AI. Also, they can take their time to release an RX 9080 XT 4-6 months later with performance close to last-gen RTX, and another 4-6 months later, an RX 9090 XT.
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For me, a great move from AMD would be this during the presentation:
1. Presentation of the card and the architecture
2. Demonstration in-game compared to the 7900XT & XTX with no ray tracing showing performance just below the 7900XTX
3. Talk about Ray tracing hardware core IA, showing that they have pushed a lot on these technologies for this generation
4. Show performance in the game with ray tracing activated and show that it performs significantly better than the 7900XTX and close to Nvidia
5. Talk about FSR4 and some kind of multiframe generation but only of 2 images more with less lag
6. Show performance in-game Ray Tracing FSR4 activated
7. End the presentation with an RX 9070 XT at $799 / RX 9060 XT at $549 and maybe the RX 9050 XT for $249
I think that this could be possible and that it will be a great move for AMD, showing a mid-high tier card with a boost of performance on ray tracing & AI. Also, they can take their time to release an RX 9080 XT 4-6 months later with performance close to last-gen RTX, and another 4-6 months later, an RX 9090 XT.
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michaelgreg7
Honestly, AMD also needs to get into the balls to the walls enthusiast market too - something that can rival the x90 in nVidia's lineup. It might not be a majority of pc owners (It's probably a small portion, tbf), but those consumers speak loud, and they establish the hype. It might also be a good idea to get into AI and raytracing marketing, outside of the bare minimum they've already done. It's not something that is necessary, but it is something that is a cool little spectacle, if you can get it. But, that's just my opinion. Feel free to mock me XD
Edit: They also need to innovate. Something nVidia has always had, that AMD has lacked, is the ability to create something from nothing. A few examples: CUDA, Raytracing, DLSS/DLAA, Frame gen/MFFG (despite how much I hate using that as an example). There's a lot of little bits and bobs that you don't really hear about as well from nVidia, but nVidia has always been good at doing stuff like this. The only thing I can think of that AMD has beat nVidia to the punch is freesync, but even then, that might just be my misunderstanding of history.
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Honestly, AMD also needs to get into the balls to the walls enthusiast market too - something that can rival the x90 in nVidia's lineup. It might not be a majority of pc owners (It's probably a small portion, tbf), but those consumers speak loud, and they establish the hype. It might also be a good idea to get into AI and raytracing marketing, outside of the bare minimum they've already done. It's not something that is necessary, but it is something that is a cool little spectacle, if you can get it. But, that's just my opinion. Feel free to mock me XD
Edit: They also need to innovate. Something nVidia has always had, that AMD has lacked, is the ability to create something from nothing. A few examples: CUDA, Raytracing, DLSS/DLAA, Frame gen/MFFG (despite how much I hate using that as an example). There's a lot of little bits and bobs that you don't really hear about as well from nVidia, but nVidia has always been good at doing stuff like this. The only thing I can think of that AMD has beat nVidia to the punch is freesync, but even then, that might just be my misunderstanding of history.
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skachor
Apologies if you address this later in the video, but at 9:30, when comparing marketshare performance between AMD and NVidia, I can't help but get the impression that they are possibly related to raytracing.
Do you have any thoughts on whether consumers are making a fully informed choice when it comes to raytracing Does AMD currently have an answer for it, or do they even need one in practical terms
With the amount of BS marketing that constantly bombards me from the tech enthusiast market it would be really nice to have a trusted source that could provide a bit more clarity on these things. If you know of anyone who's done a video or write-up that goes through these, I'd find it personally invaluable, but I'd also love it if GN themselves did something to demistify some graphics considerations - not to give AMD or Intel a hand, but in the interest of helping consumers understand their options better and get out of this cycle of economic abuse at the hands of NVidia.
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Apologies if you address this later in the video, but at 9:30, when comparing marketshare performance between AMD and NVidia, I can't help but get the impression that they are possibly related to raytracing.
Do you have any thoughts on whether consumers are making a fully informed choice when it comes to raytracing Does AMD currently have an answer for it, or do they even need one in practical terms
With the amount of BS marketing that constantly bombards me from the tech enthusiast market it would be really nice to have a trusted source that could provide a bit more clarity on these things. If you know of anyone who's done a video or write-up that goes through these, I'd find it personally invaluable, but I'd also love it if GN themselves did something to demistify some graphics considerations - not to give AMD or Intel a hand, but in the interest of helping consumers understand their options better and get out of this cycle of economic abuse at the hands of NVidia.
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devilmikey00
The part that drives me nuts is we're all so desperate for anything right now it doesn't have to be a great product. As long as it performs somewhere between a 5070 and 5070ti, is priced closer to the 5070 than the 5070 ti and you can actually walk into a store and buy one at said price, it'll be a win. It's a low bar and we are all sitting here with are shoulders slumped because we all already know they won't clear it. It'll be $699.99, there will be one MSRP model made and sold by each 3rd party vendor and the rest will be 150-200 dollars more and you won't be able to buy one even at those prices because they'll only be available in bundles or on Ebay for double retail. Screw this hobby.
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The part that drives me nuts is we're all so desperate for anything right now it doesn't have to be a great product. As long as it performs somewhere between a 5070 and 5070ti, is priced closer to the 5070 than the 5070 ti and you can actually walk into a store and buy one at said price, it'll be a win. It's a low bar and we are all sitting here with are shoulders slumped because we all already know they won't clear it. It'll be $699.99, there will be one MSRP model made and sold by each 3rd party vendor and the rest will be 150-200 dollars more and you won't be able to buy one even at those prices because they'll only be available in bundles or on Ebay for double retail. Screw this hobby.
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Fenomenality
AMD's most expensive 70-class card ever was the 6750XT at an MSRP of $549, which was terrible value when the 6700XT launched a year earlier at $499. The 5700XT launched at an MSRP of $399. These 70-class cards should be in the $399 to $499 range. It does not matter if the cards perform between the 5070 Ti and 5080 - they need to stick to their established 70-class pricing here. These cards are not that expensive to manufacture.
AiB partners also need to back off with their insane price increase for custom coolers. Charging $200 to $500 more for a third fan, a custom PCB and some extra aluminum is absurd.
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AMD's most expensive 70-class card ever was the 6750XT at an MSRP of $549, which was terrible value when the 6700XT launched a year earlier at $499. The 5700XT launched at an MSRP of $399. These 70-class cards should be in the $399 to $499 range. It does not matter if the cards perform between the 5070 Ti and 5080 - they need to stick to their established 70-class pricing here. These cards are not that expensive to manufacture.
AiB partners also need to back off with their insane price increase for custom coolers. Charging $200 to $500 more for a third fan, a custom PCB and some extra aluminum is absurd.
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gamersnexus
Let's pray not on the intel thing HOPEFULLY THEIR CARD DIVISION finally grows a fkn BRAIN and releases a 5090 competitor at half or more less than NGRREDIA and makes up the cost in volume because they'd be flying off the damn shelves faster than the 3090 did at release!!!!!!! But who knows if they'll ever get it to-fkn-gether and execute BATTLEMAGE was quite a success beefed up a bit I think it'd out perform what NGreedia currently has our so....lol we shouldn't hold our breath waiting for them to grow a brain but maybe we'll finally be pleasantly surprised by Intel Gpus division
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Let's pray not on the intel thing HOPEFULLY THEIR CARD DIVISION finally grows a fkn BRAIN and releases a 5090 competitor at half or more less than NGRREDIA and makes up the cost in volume because they'd be flying off the damn shelves faster than the 3090 did at release!!!!!!! But who knows if they'll ever get it to-fkn-gether and execute BATTLEMAGE was quite a success beefed up a bit I think it'd out perform what NGreedia currently has our so....lol we shouldn't hold our breath waiting for them to grow a brain but maybe we'll finally be pleasantly surprised by Intel Gpus division
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ACE7F22
28:00
That shirt might make more sales/profit than AMD.
Actually, when I first started looking into building a PC, I was interested in AMD. By the time I got around to it, they were no longer relevant. I would have been team red, but now I'm just waiting for team blue to get it together. I'm actually hoping the 4070 is built well enough to not melt, or disintegrate on me, and I'll just never buy another Nvidia card again. Considering they're cutting backwards compatibility, and cheating gamers left and right, I'm convinced it's only downhill from here for team green.
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28:00
That shirt might make more sales/profit than AMD.
Actually, when I first started looking into building a PC, I was interested in AMD. By the time I got around to it, they were no longer relevant. I would have been team red, but now I'm just waiting for team blue to get it together. I'm actually hoping the 4070 is built well enough to not melt, or disintegrate on me, and I'll just never buy another Nvidia card again. Considering they're cutting backwards compatibility, and cheating gamers left and right, I'm convinced it's only downhill from here for team green.
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TheLegendaryBM
Steve, AMD NVDA and INTEL are all buddy buddy.... we all think they are seperate companies competing with each other. They aren't.
All of those executives go on vacation together, they talk to each other, they plan with each other. AMD, NVDA and INTEL are 1 company essentially. Used to promote and bring down each other in cycles, taking EVERYONE's money in turns. It's a cycle.
AMD and NVDA took out a competitor together, ATI. It's all clear as day. They are pushing a non existent battle for supremacy between NVDA and AMD when in reality, they are the same group.
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Steve, AMD NVDA and INTEL are all buddy buddy.... we all think they are seperate companies competing with each other. They aren't.
All of those executives go on vacation together, they talk to each other, they plan with each other. AMD, NVDA and INTEL are 1 company essentially. Used to promote and bring down each other in cycles, taking EVERYONE's money in turns. It's a cycle.
AMD and NVDA took out a competitor together, ATI. It's all clear as day. They are pushing a non existent battle for supremacy between NVDA and AMD when in reality, they are the same group.
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mohannad991
The real issue here is AMD's driversthey're just terrible. I've been using an RX 6800 XT for the past two years, and my experience with the card has been nothing short of frustrating due to the instability of their drivers. It's not just me eithermy friend, who owns a 6900 XT, is dealing with the exact same issues.
AMD really needs to step up and fix their driver situation because, at this rate, they're doing a disservice to the market and their customers. If they don't get their act together soon, the GPU market is going to be in serious trouble.
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The real issue here is AMD's driversthey're just terrible. I've been using an RX 6800 XT for the past two years, and my experience with the card has been nothing short of frustrating due to the instability of their drivers. It's not just me eithermy friend, who owns a 6900 XT, is dealing with the exact same issues.
AMD really needs to step up and fix their driver situation because, at this rate, they're doing a disservice to the market and their customers. If they don't get their act together soon, the GPU market is going to be in serious trouble.
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ArresChang
Sorry, your argument for them to lower the price is kinda weak. Make customers Company's goal is to make money and maximize profits. Are you suggesting them to make less profit to gain market share What does market share do for them Market share is only as good as the next GPU they launch, they ether keep the profit low and keep market share or raise the price again and lose market share. video cards are pretty much plug and play, there is little to no friction to switch between nvedia or amd. Temporary gains in market share is meaningless.
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Sorry, your argument for them to lower the price is kinda weak. Make customers Company's goal is to make money and maximize profits. Are you suggesting them to make less profit to gain market share What does market share do for them Market share is only as good as the next GPU they launch, they ether keep the profit low and keep market share or raise the price again and lose market share. video cards are pretty much plug and play, there is little to no friction to switch between nvedia or amd. Temporary gains in market share is meaningless.
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BubbaT1354
I was looking to upgrade my 2070 super when the 5070 launched, hoping that NVIDIA would've fixed the problems from the 40 series and made an all around better card, but instead the same problems are there and they have decided to force fake frames at an ungodly price. So now I'm sitting and waiting to see what AMD will do because apparently it's too much to ask for a mid range card that works, doesn't have a melting connector, and is priced reasonably. Please AMD.....please.....be the savior everyone needs right now!!!!
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I was looking to upgrade my 2070 super when the 5070 launched, hoping that NVIDIA would've fixed the problems from the 40 series and made an all around better card, but instead the same problems are there and they have decided to force fake frames at an ungodly price. So now I'm sitting and waiting to see what AMD will do because apparently it's too much to ask for a mid range card that works, doesn't have a melting connector, and is priced reasonably. Please AMD.....please.....be the savior everyone needs right now!!!!
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weltenleser
AMD needs market share. It would be a wise move to sell the card with minimum profits, maybe even a slight minus - this is about the long game. Make sure to get as many cards as possible into the hands of people, and they might stay in the AMD ecosystem - IF AMD gives good software support, leading to the customers buying the next AMD card aswell. If AMD goes the slightly less expensive than NVIDIA route than they will in fact not capitalize on NVIDIA missteps and will remain a small underdog in the GPU business.
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AMD needs market share. It would be a wise move to sell the card with minimum profits, maybe even a slight minus - this is about the long game. Make sure to get as many cards as possible into the hands of people, and they might stay in the AMD ecosystem - IF AMD gives good software support, leading to the customers buying the next AMD card aswell. If AMD goes the slightly less expensive than NVIDIA route than they will in fact not capitalize on NVIDIA missteps and will remain a small underdog in the GPU business.
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Gard0000
Remember that nvidia is used by default for almost all business grade computers above the lowest calibre gpu wise, they have almost zero contest in this segment. AMD is just out of the question at this point, even for hobbyists who do any sort of visual or work, 3D etc, even the software most people use are adapted to nvidias cards. I would like to buy an AMD card, but i just can't at this point, and i wish that would change. Edit: this is regarding the part on market share btw, lol.
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Remember that nvidia is used by default for almost all business grade computers above the lowest calibre gpu wise, they have almost zero contest in this segment. AMD is just out of the question at this point, even for hobbyists who do any sort of visual or work, 3D etc, even the software most people use are adapted to nvidias cards. I would like to buy an AMD card, but i just can't at this point, and i wish that would change. Edit: this is regarding the part on market share btw, lol.
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iseeu-fp9po
There are so many of us just waiting to show Nvidia the middle finger, AMD. Price these sensibly! You gave Intel and absolute uppercut with your CPU's using the same strategy with first gen. Ryzen and it worked, now you're on top in the CPU space. When it comes to GPU's you still have a lot of levelling up to do, but that's fine - you wanted to reach the mid-tier market this time around. Do just that; price them like a good-value mid-tier product should be priced!
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There are so many of us just waiting to show Nvidia the middle finger, AMD. Price these sensibly! You gave Intel and absolute uppercut with your CPU's using the same strategy with first gen. Ryzen and it worked, now you're on top in the CPU space. When it comes to GPU's you still have a lot of levelling up to do, but that's fine - you wanted to reach the mid-tier market this time around. Do just that; price them like a good-value mid-tier product should be priced!
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RolloC84
I hate to say it, but my conspiracy theory is AMD is not going to ever intentionally threaten NVIDIA. Both companies are owned by the same majority shareholders, Black Rock, Vanguard and State Street. It is in the best interest of the ownership groups for AMD to hold just enough marketshare so NVIDIA isn’t a monopoly, but not enough to stop NVIDIA from inflating prices. In this scenario, the shareholders of both companies greatly benefit while consumers suffer.
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I hate to say it, but my conspiracy theory is AMD is not going to ever intentionally threaten NVIDIA. Both companies are owned by the same majority shareholders, Black Rock, Vanguard and State Street. It is in the best interest of the ownership groups for AMD to hold just enough marketshare so NVIDIA isn’t a monopoly, but not enough to stop NVIDIA from inflating prices. In this scenario, the shareholders of both companies greatly benefit while consumers suffer.
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complexity5545
All they have to do is sell it for $500-$1500 to up to $2000 for the (server) cards with more features. It would be nice for $500 cards again. Then they boost the availability of Rocm or make something better than CUDA. I'd swap over to AMD full spec, if they take this time seriously. I am already full AMD EPYC, but I have some NVIDIA cards in the slots. I almost bought some AMD GPUs for AI and gaming. All they have to do is not f this up.
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All they have to do is sell it for $500-$1500 to up to $2000 for the (server) cards with more features. It would be nice for $500 cards again. Then they boost the availability of Rocm or make something better than CUDA. I'd swap over to AMD full spec, if they take this time seriously. I am already full AMD EPYC, but I have some NVIDIA cards in the slots. I almost bought some AMD GPUs for AI and gaming. All they have to do is not f this up.
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gamersnexus
AMD took Radeon out of the fight. They acquired Ati for 5 billion dollars, then realized they hardly made any profit on the GPU's. So they cut their R&D by 50% in the years to come, they went from 1.8 billion to just 900 million by 2015. This resulted in the lack of funding to do a complete lineup and they lost their ability to compete in the high-end. Best thing AMD can do for gamers is sell Radeon. Samsung will probably do fine with it.
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AMD took Radeon out of the fight. They acquired Ati for 5 billion dollars, then realized they hardly made any profit on the GPU's. So they cut their R&D by 50% in the years to come, they went from 1.8 billion to just 900 million by 2015. This resulted in the lack of funding to do a complete lineup and they lost their ability to compete in the high-end. Best thing AMD can do for gamers is sell Radeon. Samsung will probably do fine with it.
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bluephreakr
NVidia was built on gamers. But, NVidia has _abandoned_ its gamers. They show it in the price. They show it in their ethics. Jen-Hsun Huang doesn't care about your gamer money, he's after AI! People need to understand this before AMD and Intel can begin competing, because until NVidia's _primary_ consumer base by-metrics realise NVidia doesn't care about them, they'll keep buying NVidia product.
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NVidia was built on gamers. But, NVidia has _abandoned_ its gamers. They show it in the price. They show it in their ethics. Jen-Hsun Huang doesn't care about your gamer money, he's after AI! People need to understand this before AMD and Intel can begin competing, because until NVidia's _primary_ consumer base by-metrics realise NVidia doesn't care about them, they'll keep buying NVidia product.
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