How One of NYC's Most Successful Restaurateurs Risked $10 Million on Fried Chicken Mise En Place
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Date: 2024-03-26
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Comments and reviews: 20
profanitytalker
Many individuals voice grievances about the pricing associated with elevated cuisines, yet paradoxically, they readily invest in concert tickets, travel, and other experiences. While not a culinary expert myself, I harbor a profound appreciation for the intricate process behind crafting a dish that captivates the senses. This is nothing short of artistry, and I am more than willing to invest beyond conventional limits for the sheer indulgence of sensory experience.
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Many individuals voice grievances about the pricing associated with elevated cuisines, yet paradoxically, they readily invest in concert tickets, travel, and other experiences. While not a culinary expert myself, I harbor a profound appreciation for the intricate process behind crafting a dish that captivates the senses. This is nothing short of artistry, and I am more than willing to invest beyond conventional limits for the sheer indulgence of sensory experience.
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Druggid
I love seeing how much time and energy went into testing the chicken recipes. Hearing the chef be humbled by trying to perfect fried chicken was very satisfying and showed his respect for the dish and those that prepare it. I absolutely will pay more for a better product; more restaurants should hyper-focus on perfecting a very small list of dishes. The 50 item menus we see at too many establishments are a setup for mediocre food.
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I love seeing how much time and energy went into testing the chicken recipes. Hearing the chef be humbled by trying to perfect fried chicken was very satisfying and showed his respect for the dish and those that prepare it. I absolutely will pay more for a better product; more restaurants should hyper-focus on perfecting a very small list of dishes. The 50 item menus we see at too many establishments are a setup for mediocre food.
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KenChiwo
It's definitely a BIG bet. But $38 for bucket of fried chicken, done well, isn't bad! Hopefully people will order those bottles of champagne to keep them alive. The perfect fried chicken doesn't exist in America, just like the perfect pasta or pizza in Italy. Hopefully they do well, but selling only fried chicken to guests, after spending $10m on this place. If Cote wasn't a success, I doubt the investors would have invested.
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It's definitely a BIG bet. But $38 for bucket of fried chicken, done well, isn't bad! Hopefully people will order those bottles of champagne to keep them alive. The perfect fried chicken doesn't exist in America, just like the perfect pasta or pizza in Italy. Hopefully they do well, but selling only fried chicken to guests, after spending $10m on this place. If Cote wasn't a success, I doubt the investors would have invested.
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jc-tu6pg
no way this restaurant will succeed. which demographic they trying to target the fancy, overpriced fried chicken enthusiasts going on dates who would pay that much for fried chicken esp when there are perfectly good alternatives for a fraction of the price bet thomas keller invested $1 so they could claim him as an investor. asians are like craq addicts for white validation
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no way this restaurant will succeed. which demographic they trying to target the fancy, overpriced fried chicken enthusiasts going on dates who would pay that much for fried chicken esp when there are perfectly good alternatives for a fraction of the price bet thomas keller invested $1 so they could claim him as an investor. asians are like craq addicts for white validation
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kjschroeder2010
Uh here we go AGAIN - a bunch of duche bags - re-inventing - one of the most classic food item - that I rather not waste my money - for something I can better at someone's Grandma house! WOW big deal you brined it & floured it - battered it & slow cooked it - I guarantee you - if you had people blind test & ate that bougie chicken - they will prefer someone else's! !
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Uh here we go AGAIN - a bunch of duche bags - re-inventing - one of the most classic food item - that I rather not waste my money - for something I can better at someone's Grandma house! WOW big deal you brined it & floured it - battered it & slow cooked it - I guarantee you - if you had people blind test & ate that bougie chicken - they will prefer someone else's! !
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eater
I looked up the menu its actually ptetty small and the price is not bad for 40 $ u get korean soup a bucket of chicken korean sides and ice cream. The Chicken nuggets are 3. 50 each but if u feel like spending more you can get a single chicken nugget with 18 or 24k gold topped with trout roe. The also sell caviar by the Oz or the whole tin.
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I looked up the menu its actually ptetty small and the price is not bad for 40 $ u get korean soup a bucket of chicken korean sides and ice cream. The Chicken nuggets are 3. 50 each but if u feel like spending more you can get a single chicken nugget with 18 or 24k gold topped with trout roe. The also sell caviar by the Oz or the whole tin.
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sng1867
I watched the Cote video as well, and Simon is a great leader. He has great communications skills to listen, mediate, and take decisive actions when dealing between his staff, customers, and challenges. He sets the bar high, but he never pushes, rather he helps and guides his staff to achieve those expectations.
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I watched the Cote video as well, and Simon is a great leader. He has great communications skills to listen, mediate, and take decisive actions when dealing between his staff, customers, and challenges. He sets the bar high, but he never pushes, rather he helps and guides his staff to achieve those expectations.
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abpool9923
Too funny.
Too silly.
Catering to who. lololol
Go to Harlem.
Go to the South.
They know FRIED CHICKEN.
You'll never complete with the old style Fried Chicken.
In those Ethnic Areas.
I find this whole show. theater.
KFC. Sucks.
But the old Ethnic Places will endure.
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Too funny.
Too silly.
Catering to who. lololol
Go to Harlem.
Go to the South.
They know FRIED CHICKEN.
You'll never complete with the old style Fried Chicken.
In those Ethnic Areas.
I find this whole show. theater.
KFC. Sucks.
But the old Ethnic Places will endure.
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eater
I came for the food, instead I am seeing restaurant version of upper fixer. The fried chicken didnt come until 15 mins, basically by the end of the video. The whole entire video hes just talking about running a business. Soooo booorrrrrrriiiinnnng.
This starts at 15: 00 you're welcome.
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I came for the food, instead I am seeing restaurant version of upper fixer. The fried chicken didnt come until 15 mins, basically by the end of the video. The whole entire video hes just talking about running a business. Soooo booorrrrrrriiiinnnng.
This starts at 15: 00 you're welcome.
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pistolen87
Fried chicken is tasty, trendy and all meat eaters love it, but it's cumbersome to make at home. There is a lot of competition in the fried chicken market, but Coqodaq differentiate themselves by elevating the product and setting. I bet it will be a huge success.
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Fried chicken is tasty, trendy and all meat eaters love it, but it's cumbersome to make at home. There is a lot of competition in the fried chicken market, but Coqodaq differentiate themselves by elevating the product and setting. I bet it will be a huge success.
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MC-kd3yb
These guys are so out of touch with reality as to what makes good fried chicken. Math time, so if they do 50 covers a day at 100 each it will take 6 years to make back just the 10M on a trend restaurant. Who is going to pay 100 for fried chicken at that volume
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These guys are so out of touch with reality as to what makes good fried chicken. Math time, so if they do 50 covers a day at 100 each it will take 6 years to make back just the 10M on a trend restaurant. Who is going to pay 100 for fried chicken at that volume
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eater
Theres always someone willing to open a wildly expensive fine dining version of something accessible. Of all places in the US, I'd bet good or even excellent K fried chicken is easy to find in NYC. But the clientele is definitely there for any price point
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Theres always someone willing to open a wildly expensive fine dining version of something accessible. Of all places in the US, I'd bet good or even excellent K fried chicken is easy to find in NYC. But the clientele is definitely there for any price point
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usamaepekonis
It's refreshing to see a mise en place video where the restaurant is not an already established place, because we get to see the prep and planning that it takes to open a restaurant, the uncertainty and hope the chef's have for the restaurant
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It's refreshing to see a mise en place video where the restaurant is not an already established place, because we get to see the prep and planning that it takes to open a restaurant, the uncertainty and hope the chef's have for the restaurant
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RizaldoMullings
With this being a New York restaurant and the way Mr. Kim was talking about people paying more for fried chicken, I thought the prices were about to be ridiculous. But a $38 for a bucket that feeds two isn’t bad at all.
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With this being a New York restaurant and the way Mr. Kim was talking about people paying more for fried chicken, I thought the prices were about to be ridiculous. But a $38 for a bucket that feeds two isn’t bad at all.
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stevencox75
how can we use the cheapest ingredients possible to sell to rich idiots to make maximum profit, CLEAN THAT WALK IN PLASTIC MAT, the guy just rubbed raw chicken all over it, welcome to food poisoning
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how can we use the cheapest ingredients possible to sell to rich idiots to make maximum profit, CLEAN THAT WALK IN PLASTIC MAT, the guy just rubbed raw chicken all over it, welcome to food poisoning
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BestSomebodyNA
You know you're doing something right when both of your top end restaurants have their own Mise en Place episodes, with the first being in the millions of views category. Congratulations!
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You know you're doing something right when both of your top end restaurants have their own Mise en Place episodes, with the first being in the millions of views category. Congratulations!
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desmundlighten3603
Fun fact black gi’s during the Korean War taught local cooks how to fry chicken sparking Korean fried chicken. Come to think about it maybe that’s where Korean bbq comes from.
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Fun fact black gi’s during the Korean War taught local cooks how to fry chicken sparking Korean fried chicken. Come to think about it maybe that’s where Korean bbq comes from.
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ichchecksnicht
This Simon guy looks like he only shows up to film shoots and contributes nothing to the restaurant except money. The way he talks and behaves, especially with the staff is just off
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This Simon guy looks like he only shows up to film shoots and contributes nothing to the restaurant except money. The way he talks and behaves, especially with the staff is just off
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doodahgurlie
Meh. Don't see the value, innovation, nor appeal in this; just see obnoxious pretentions towards common food. They missed the mark totally. I'd take Popeye's over this any day.
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Meh. Don't see the value, innovation, nor appeal in this; just see obnoxious pretentions towards common food. They missed the mark totally. I'd take Popeye's over this any day.
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ArielK1987
I hope EATER and the crew behind Mise En Place make more videos of restaurant making a debut. And see what really goes on at the restaurant. Such as this video we see today.
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I hope EATER and the crew behind Mise En Place make more videos of restaurant making a debut. And see what really goes on at the restaurant. Such as this video we see today.
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