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An Apple That Tastes Like a Grape: The Politics of Food

An Apple That Tastes Like a Grape: The Politics of Food

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Rating: 4.0; Vote: 1
The Grapple is an apple that tastes like a grape. Created in Wenatchee Valley, WA, (-The Apple Capital of the World-, the Grapple is now a commercial success available at Walmarts and big-box stores the world over. But how is it made? According to the label, it's simply apples infused with natural and artificial grape flavor. But it turns out that methyl anthranilate-the chemical compound in artificial grape flavor-is used as a bird repellent. In this investigative report, VICE-s former editor-in-chief Adam Leith Gollner, author of The Fruit Hunters, looks at how the Grapple came into existence. Adam speaks with everyone from growers and breeders to pesticide salesmen and patent lawyers, even exploring the notion of the FDA's GRAS list, Generally Regarded As Safe, with Michael F. Jacobsen of the Center for Science in the Public Interest. This edition of Politics of Food explores one of the strangest fruits available in the world today; in Adam's search to solve this flavor mystery, which sheds light on the complex nature of our modern food system, we find out that this pomaceous treat represents much more than a puerile snack. Read: 'A Biotech Company Has Developed a GMO Apple That Doesn-t Brown' - Watch Now: 'Inside the Underground World of Illegal Smokies'
Date: 2020-05-17

Comments and reviews: 10


Plant diversity is obviously death to commercial growers. --I suspect that, down the road from here when cannabis is legalized across the country, the food people will sit down with the dope growers and show them the merits of producing artificially flavored products that sell because they smell -good-. Then it won't be a concern promoting the quality of different strains but one devoted to a -one taste fits all- mentality. --It's no surprise the people behind grapples don't want anyone investigating their product on any level or that they have a company like Walmart as a client. If you want to make money these days produce junk and get the major junk seller to carry it. --Meanwhile truly outstanding off-the-tree varieties of heirloom fruits are disappearing because the market isn't established to sell it. A real pity and a shameful development. People will be learning to eat imperfect fruit and vegetables in the near future or go without. --What with grape scented pesticide is it any wonder the bee populations are declining.
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21: 08 So they tested things that were Generally Recognized as Safe like Salt, Sugar and Vinegar only to find out they are not safe? No shit Sherlock, eating too much salt gives your high blood pressure, eating too much sugar gives you obesity and diabetes, and vinegar is a goddamn acid. 1/3 of Americans are obese, 1 in 10 Americans are diabetic, 31% have high blood pressure. And here we are worried about some -chemical- that keeps our food safe from birds? Should we ban salt and sugar all together? This documentary is nothing but fear-mongering.
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I have lived in Washington most of my life. The Wenatchee area has changed drastically in the last 20 years around the large corporations. Many small farmers have had no choice but to conform to high pesticide orchards and small variety or lose the farm. The few small farms that are left have amazing produce that does not need a gimmick. And I don't know anyone who likes the Red Delishious. --I would love to see a continuation on this topic and the impressions of more small organic farmers on the fruit industry.
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OK, give me the super crisp WA-38 apple. I hate mushy, soft apples. I want my apples as hard as a rock and to crunch like madness. Also, I think the line about -preserving the repellant effect for consumer enjoyment- is actually WAY funnier than they make it out to be in the video. It sounds to ME that Grapples boast as one of their features that benefit consumers that Grapples themselves will repel birds. Because consumers hate eating an apple and getting attacked by birds at the same time!
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maybe it's the idea that the consumer is always right that needs to change or devolve. i mean why should fruit producers need to change with the market? why are the expectations of what fruits should be like changing? apples are apples, that roadside fruit vendor is growing 200 varieties. is there not an consumer appealing type of apple in there before the need for grape flavored apples? everything is becoming overly complicated for no reason.
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LOVE LOVE LOVING the series Vice. This -Politics of Food- is so interesting, in-depth and highly engaging. Some of your stuff being uploaded to Youtube can be boring, dull or just unpleasant. But this was just awesome. Really really liking it all. -Also, if you go the Famers Market in downtown Seattle you can see all different kinds of ridiculously grown veges and fruits. Dive into that market, and you'll be astonished.
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i live about 10 minutes away from downtown in a suburban-ish area, and there's at least one fast food joint on basically every block. it's crazy, if you think about. what it reflects about our society at large: that we have businesses selling extremely nutrient-deficient food on every single block, at every single plaza, in every mall, so on and so forth.
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I recently bought a 4 pack of Grapples out of curiosity. They were terrible. A soft, stringy, wilted apple that lacks the natural juiciness of the fruit, and has a light artificial grape flavor. I was going to avoid these at all costs anyway, but after watching this report, I'm warning everyone against it. A fruit company should have no reason to be shady.
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I, for one, really really really detest the taste of artificial grape flavor. Like the sommelier from The Herbfarm said, it tastes like cough syrup or that toothpaste your parents made you use. Urgh. On the other hand, I think this is one of the few documentaries that was mildly interesting from Munchies/Vice: )
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Being around the Washington apple industry my whole life I have to say this story was wonderfully told and as unbiased as I think someone can be when talking about the food we eat. Great job and I learned a bit about those grapples I've only eaten one time.
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