How Kylie Jenner, Jeffree Star, & Social Media Are Massively Changing The Makeup Industry
video description
Date: 2019-11-01
Related videos
Comments and reviews: 9
Mercedes Sweazy
Social Media has completely changed my job sphere. Tell me what do you think/remember about being an artist from (anytime in history) to about the 1990's. You either sold your crafts at fairs, got noteriety by word of mouth, found a patron (an art sugar daddy, or sold your work through museums. What this generally meant was that you had to follow the trend of fine art to get into a museum, or you had to scrap and beg your way from place to place trying to sell your wares for 5-15 a piece. Thus the concept of the starving artist and the fine artist was born. If you didn't have a name out there you simply struggled to make a sale, thus art was generally done only for fun, and some of our most famous artists out there only got their work shown after they died and their families found the massive collections. Now Social Media has put the ball snugly in our hands. I can make whatever I want, and the internet will help connect me with people who like it (through the search engine. I can set my prices, I don't have to negotiate with a museum. I can sell my process, gain money through videos, make comics, make animations, make illustrations, make merchandise and I don't have to work through some middleman to put it out there in front of the masses. Yes social media can be considered its own middle man, but its a middle man who doesn't take money from me. A middle man who wont make me jump through hoops to put my art up, a middle man who is almost entirely hands off. I can even host my work on my own website and just use media to advertise it. Social media took the art world and turned it upside down. In fact I'd love for one day to find you and your team covering the Art-world, its issues, and how it's changed.
reply
Social Media has completely changed my job sphere. Tell me what do you think/remember about being an artist from (anytime in history) to about the 1990's. You either sold your crafts at fairs, got noteriety by word of mouth, found a patron (an art sugar daddy, or sold your work through museums. What this generally meant was that you had to follow the trend of fine art to get into a museum, or you had to scrap and beg your way from place to place trying to sell your wares for 5-15 a piece. Thus the concept of the starving artist and the fine artist was born. If you didn't have a name out there you simply struggled to make a sale, thus art was generally done only for fun, and some of our most famous artists out there only got their work shown after they died and their families found the massive collections. Now Social Media has put the ball snugly in our hands. I can make whatever I want, and the internet will help connect me with people who like it (through the search engine. I can set my prices, I don't have to negotiate with a museum. I can sell my process, gain money through videos, make comics, make animations, make illustrations, make merchandise and I don't have to work through some middleman to put it out there in front of the masses. Yes social media can be considered its own middle man, but its a middle man who doesn't take money from me. A middle man who wont make me jump through hoops to put my art up, a middle man who is almost entirely hands off. I can even host my work on my own website and just use media to advertise it. Social media took the art world and turned it upside down. In fact I'd love for one day to find you and your team covering the Art-world, its issues, and how it's changed.
reply
Jurgen
I'm in school for Television Broadcasting, just about to graduate, and over the past couple years they have completely reshaped the problem to try and cater more to independent content creation. There's also now a new post-grad program all about branding yourself for content creation, basically how to be a youtuber or 'social media influencer'. It's totally a smart move on the college's part but as someone who grew up with YouTube creators just making content for the hell of it and watching it rapidly grow into a legitimate industry - albeit one that has a lot of problems - it's kind of weird. In my program we often have to incorporate social media into our work as well, like for example I just finished my capstone project and part of the production phase of our project was making an Instagram account, facebook account, and website. We were literally marked on if we kept them up to date and had to post at least 3 times a week showing our process. We had to talk about how we should brand ourselves and all that stuff, and don't get me wrong I understand that that's an important thing in this industry and my field is certainly adjacent to online content creation but as someone who doesn't use instagram and hates the idea of 'branding' oneself online it felt a bit weird and forced. But it's a legitimate part of the industry now, and I find it funny that so many people who started out just filming themselves talking to their camera in their bedroom or making little shows with shitty production budgets and less than stellar editing have now completely shaped entire post-secondary programs and actual jobs in the media fields.
reply
I'm in school for Television Broadcasting, just about to graduate, and over the past couple years they have completely reshaped the problem to try and cater more to independent content creation. There's also now a new post-grad program all about branding yourself for content creation, basically how to be a youtuber or 'social media influencer'. It's totally a smart move on the college's part but as someone who grew up with YouTube creators just making content for the hell of it and watching it rapidly grow into a legitimate industry - albeit one that has a lot of problems - it's kind of weird. In my program we often have to incorporate social media into our work as well, like for example I just finished my capstone project and part of the production phase of our project was making an Instagram account, facebook account, and website. We were literally marked on if we kept them up to date and had to post at least 3 times a week showing our process. We had to talk about how we should brand ourselves and all that stuff, and don't get me wrong I understand that that's an important thing in this industry and my field is certainly adjacent to online content creation but as someone who doesn't use instagram and hates the idea of 'branding' oneself online it felt a bit weird and forced. But it's a legitimate part of the industry now, and I find it funny that so many people who started out just filming themselves talking to their camera in their bedroom or making little shows with shitty production budgets and less than stellar editing have now completely shaped entire post-secondary programs and actual jobs in the media fields.
reply
Stories2go
This is the first time I've ever commented on a youtube video. I was wondering if anyone could help me eith figuring out a solution to CDawgVA's current problem. For everyone who doesn't know, CDawgVA is a voice actor on youtube. He's been getting hit pretty bad by sony claiming his videos. It seems to be ruining his fun on youtube and youtube wont help him. Although he keeps trying to get ahold of someone in youtube for help he keeps getting automated responses. I don't feel that this is right and would like to know if there's something that can be done. He's been speeking to lawyers and professionals in the feild and is getting mixed messages. He also doesn't have enough money to face against them from what I understand. I will be the firat to admit that I simply don't know everything about this but it doesn't seem like he deserves this from sony. I came here to ask because I often read the comments on these videos and see alot of people with many different professions and backrounds and was hoping someone would know how to help. I know this was long but thank you for taking the time to read it.
reply
This is the first time I've ever commented on a youtube video. I was wondering if anyone could help me eith figuring out a solution to CDawgVA's current problem. For everyone who doesn't know, CDawgVA is a voice actor on youtube. He's been getting hit pretty bad by sony claiming his videos. It seems to be ruining his fun on youtube and youtube wont help him. Although he keeps trying to get ahold of someone in youtube for help he keeps getting automated responses. I don't feel that this is right and would like to know if there's something that can be done. He's been speeking to lawyers and professionals in the feild and is getting mixed messages. He also doesn't have enough money to face against them from what I understand. I will be the firat to admit that I simply don't know everything about this but it doesn't seem like he deserves this from sony. I came here to ask because I often read the comments on these videos and see alot of people with many different professions and backrounds and was hoping someone would know how to help. I know this was long but thank you for taking the time to read it.
reply
Eugenia Gonzales
Social media has helped me with my acting/modeling/ circus performing career tremendously. I create a lot of my own jobs at times just by posting s picture. For example, instead of depending on a manager or agent, sometimes I get my own jobs because the person who is doing casting saw my account and contacted me about hiring. I did a bridal shoot for my portfolio and posted it on my account and then got contacted directly afterwards. Obviously if its a client that belongs to one of the agencies that represent me, I wouldnt cut my agency out. in a lot of cases though, I take it into my own hands by finding clients by myself like following and contacting local boutique or companies and then directing them to my instagram. I do fire eating and get hired to play the violin or be a mermaid or princess for an event, more often after Ive posted a picture of myself from a previous gig or photoshoot featuring whatever skill I have
reply
Social media has helped me with my acting/modeling/ circus performing career tremendously. I create a lot of my own jobs at times just by posting s picture. For example, instead of depending on a manager or agent, sometimes I get my own jobs because the person who is doing casting saw my account and contacted me about hiring. I did a bridal shoot for my portfolio and posted it on my account and then got contacted directly afterwards. Obviously if its a client that belongs to one of the agencies that represent me, I wouldnt cut my agency out. in a lot of cases though, I take it into my own hands by finding clients by myself like following and contacting local boutique or companies and then directing them to my instagram. I do fire eating and get hired to play the violin or be a mermaid or princess for an event, more often after Ive posted a picture of myself from a previous gig or photoshoot featuring whatever skill I have
reply
imaginationcakes
yep social media is really changing my industry (art/animation. Recruiters and people from various companies now will look on instagram for artists to reach out to. That's how I got my last large job with Mattel, they found me through social media and reached out to me. Also, originally the route for getting into animation was go to school > try to get your foot in the door with a small studio > slowly work your way up, trying to strive for a large anim company like disney > maybe make it? If you had your own idea that you wanted to get made, you had to travel and pitch it to other companies. Now artists have more power in their own hands. Building a following and then using kickstarter or patreon to fund projects, merch, etc gives artists the ability to make what they want and directly interact with fans. It can be really bad though, its easy to get emeshed in follower count and trying to please followers.
reply
yep social media is really changing my industry (art/animation. Recruiters and people from various companies now will look on instagram for artists to reach out to. That's how I got my last large job with Mattel, they found me through social media and reached out to me. Also, originally the route for getting into animation was go to school > try to get your foot in the door with a small studio > slowly work your way up, trying to strive for a large anim company like disney > maybe make it? If you had your own idea that you wanted to get made, you had to travel and pitch it to other companies. Now artists have more power in their own hands. Building a following and then using kickstarter or patreon to fund projects, merch, etc gives artists the ability to make what they want and directly interact with fans. It can be really bad though, its easy to get emeshed in follower count and trying to please followers.
reply
Courtney Ohnstad
Im a young person trying to become a costume designer/ sometimes make-up artist, and I constantly get people asking for my Instagram. I have no interest in being an influencer but I cant help but feel that I need to be one in order to be something. Im going about all of the traditional ways of getting into the industry. Im getting my MFA in costume design, Im getting internships at opera costume shops, getting work as a PA and such. Its so much work to do it the traditional way, and it takes so long. I just personally dont think I could handle being in the lime-light. I hate how fake everyone is on this platform, too. I dont want to pretend to be this perfect person just to make money doing creative things. Basically, I dont like where this industry is going because it doesnt fit my personality.
reply
Im a young person trying to become a costume designer/ sometimes make-up artist, and I constantly get people asking for my Instagram. I have no interest in being an influencer but I cant help but feel that I need to be one in order to be something. Im going about all of the traditional ways of getting into the industry. Im getting my MFA in costume design, Im getting internships at opera costume shops, getting work as a PA and such. Its so much work to do it the traditional way, and it takes so long. I just personally dont think I could handle being in the lime-light. I hate how fake everyone is on this platform, too. I dont want to pretend to be this perfect person just to make money doing creative things. Basically, I dont like where this industry is going because it doesnt fit my personality.
reply
Hexa Fleet
I LOVED this video and I'm so grateful that someone has talked about it seriously. I don't think I ever thought about how many people actually don't know anything about the makeup industry and still don't get how huge and serious it is. At this point in time, if a brand (not just beauty but ANY brand) doesn't have a social media presence (especially on instagram) I really don't bother with it, because they're not keeping up with the times. And it's nice to be able to read comments and see what problems/praises people have for the product, how they use it/wear it, whether they like it or not, etc. So I think social media has played a huge role in making makeup more accessible and interesting and diverse for everybody.
reply
I LOVED this video and I'm so grateful that someone has talked about it seriously. I don't think I ever thought about how many people actually don't know anything about the makeup industry and still don't get how huge and serious it is. At this point in time, if a brand (not just beauty but ANY brand) doesn't have a social media presence (especially on instagram) I really don't bother with it, because they're not keeping up with the times. And it's nice to be able to read comments and see what problems/praises people have for the product, how they use it/wear it, whether they like it or not, etc. So I think social media has played a huge role in making makeup more accessible and interesting and diverse for everybody.
reply
Ramph
All the points being made about this changing beauty industry directly match up with the tattoo industry. Ive been tattooing almost 10 years So I saw the beginning of this change but a big difference in tattooing is a massive section of 20yr+ artists that do nothing but condemn and almost violently oppose the shift where the other half (mostly newer and younger) fully embrace it. And while a big contributor to the divide is a gap in technical and sterile technique but even bigger is this feeling of ownership that many artists feel of tattooing. Keep it secret, keep it safe is a mantra youll find in many traditional shops along with stories of breaking hands and biker enforcers from years past.
reply
All the points being made about this changing beauty industry directly match up with the tattoo industry. Ive been tattooing almost 10 years So I saw the beginning of this change but a big difference in tattooing is a massive section of 20yr+ artists that do nothing but condemn and almost violently oppose the shift where the other half (mostly newer and younger) fully embrace it. And while a big contributor to the divide is a gap in technical and sterile technique but even bigger is this feeling of ownership that many artists feel of tattooing. Keep it secret, keep it safe is a mantra youll find in many traditional shops along with stories of breaking hands and biker enforcers from years past.
reply
Thomas Lewis
You are one of my favorites Phil. it is fascinating to watch the evolution of news\media\social media. You are among the handful of sources I can count on to offer. or at least do their very best to try and offer. a balanced and unbiased delivery of news and information. Of course, the risk for you, and all social media influencers, is being able to stay grounded and humble. Eventually all the young, idealistic leaders of any/every revolution. evolution. in social media, will eventually become the Establishment. I just hope, you, and all the other leaders of the next iteration in the new world order. show a little more humanity and humility than the current ones do. I'll keep watching.
reply
You are one of my favorites Phil. it is fascinating to watch the evolution of news\media\social media. You are among the handful of sources I can count on to offer. or at least do their very best to try and offer. a balanced and unbiased delivery of news and information. Of course, the risk for you, and all social media influencers, is being able to stay grounded and humble. Eventually all the young, idealistic leaders of any/every revolution. evolution. in social media, will eventually become the Establishment. I just hope, you, and all the other leaders of the next iteration in the new world order. show a little more humanity and humility than the current ones do. I'll keep watching.
reply
Add a review, comment
Other channel videos
14:58
20:2
17:33
12:50
